It's that time of the year - when most people with insurance coverage have to use their benefits or else they lose them, resetting on January first. At a time of the year when many people's minds are occupied by the holidays and shopping, it can be tough to remember to book those last appointments of the year to take full advantage of insurance.

But all hope is not lost, sometimes all it takes is a little intervention. Part of your marketing plan should include an email to all of your clients - something that if you haven't already done, you should be doing right now! We want to remind them that they may have benefits left for the year, and that you have availability in your schedule. Promote the need for relaxation during the holiday season. It can be a time filled with a lot of stress for some people and taking some time to treat yourself can do wonders for how you feel.

Depending on your state or province, this could mean a nice boost in business to end the year.