Back To School...A Marketing Opportunity

As the commercials say, “It’s the most wonderful time of the year.” With the kids home for the summer, it can be very difficult for mom or dad to find some time for themselves. And for some, that means it’s been a very stressful summer.

With the kids heading back to school, it’s time for parents to reset, both physically and mentally. This is where opportunity presents itself as a massage therapist and that comes in the form of a back to school special.

Getting started is easy. First come up with your offer – maybe $10 off a treatment, or add 15 minutes to any treatment for free. Choose something that you think will get people excited. Then it’s time to get the word out. Put a notice on your website and your Facebook page and encourage clients to share it.

We’d even recommend printing out a few postcards to hand out to parents in the neighborhood. You can also hand them out during the last week of summer camps and on the first day of school. Just remember to get the messaging right – focus your special around “me time” for parents (we all know how important self-care is).

And let’s not forget the teachers in this one. Many are returning to work after a 2-month hiatus… into a room of 20-30 children. I bet that’s stressful. Make sure to introduce yourself to the teachers at your child’s school. Let them know what you do for a living, and even coordinate a separate special geared towards teachers.