One of the great things about massage is that people love to give it as a gift. For birthdays, holidays, anniversaries, you name it – the gift of massage is a great way to show people that you appreciate them.
One way to sell more gift certificates is to align yourself with other businesses that also have seasonal increases in sales from gifts. The first thing that came to mind for me was florists. Imagine someone going to pick up flowers around Mother’s Day or Valentine’s Day and seeing a sign on the counter “Add the gift of massage for $50” – what a great compliment that would be to their gift!
To get started, it’s as simple as getting in touch with local florists and proposing the idea to them. Generally, they will be looking for something in return – either the same type of promotion of their business to you clients, or perhaps a commission on sales. A commission is interesting, because it gives the florist an incentive to mention adding massage on every flower purchase. Find the arrangement that works best for you.
You can then take this same concept and apply it to other businesses like greeting card stores, nail salons, etc.