Posted on April 9, 2015
A couple of weeks ago we posted about a unique idea to partner with a florist as a way to promote gift certificate sales. The general idea was when someone is going to buy flowers for a birthday, Valentine’s Day, an anniversary, etc. the florist could promote the sale of your gift certificate as an add-on to their gift.
That got us thinking about other partnership ideas that could potentially help attract new clients to your business, and one of the interesting ideas that came up was a partnership with real estate agents.
The fun thing about partnerships is that it leaves you room to be really creative. We thought of two different approaches to a real estate partnership. The first is selling a batch of gift certificates directly to the real estate agent. A successful real estate agent knows that, like any business, incredible customer service and word of mouth is key. When the new homeowner moves into their new house, how nice of a touch would it be for the agent to leave a note on the kitchen counter alongside your gift certificate:
“Congratulations on your new home! I thought you could use some relaxation time after your big move. Welcome to the neighborhood!”
If you aren’t successful in selling gift certificates directly to the real estate agent, then consider giving them a gift certificate to pass on to the new homeowner. It could be for something as generous as a free 30-minute session, or it could be a discount on your services. Whatever you choose, the idea is to frame the offer in terms of “welcome to the neighborhood”.
The reason this type of partnership can work is because people on the move are often coming from different neighborhoods and are looking for new service providers: schools, grocers, mechanics, and certainly healthcare providers. By putting an enticing offer in their hands and having the chance to show your value, you could gain a lifetime customer (or at least until they move again)!