Posted on April 25, 2016
There are certain days in the year that are kind of like a Black Friday for massage therapists. What I mean by this, is that if you can maximize your sales on these key dates, it can make a big difference in your income for the year – just like how Black Friday is the day where stores go “into the black” to make profit for the year.
With Mother’s Day around the corner, it’s time to develop a promotion strategy to maximize your sales (and to make plenty of mothers in your neighbourhood happy). Here are three tactics you can use to boost your sales:
Buy A Gift Certificate For Mom Deal
This is the most obvious promotion idea and it’s very easy to execute. Simply send out an email a few weeks in advance of Mother’s Day and remind your clients that they can buy the gift of massage for their wife or mother. You really want them to visualize the gift, so in your email include images of relaxation and remind them that the gift of massage is an escape from life’s stresses – something their loved ones would appreciate and deserve.
It’s important that you make it very easy for them to buy a gift certificate from you. For those using software like ClinicSense or Gift Card Cafe, you can direct clients to your online sales – the easiest and most convenient option for them. But also let them know that they can call you or even visit your office to buy. You can even provide additional incentives – such as buy $100 in gift certificates and get a free $20 gift certificate for yourself too. Now the gift giver has a reason to book with you too!
Direct Offer To Mother’s Deal
Your list of clients no doubt includes mothers or mothers to be (pre-natal therapists, I’m talking to you!). Use the opportunity of Mother’s Day to reach out to these clients directly. Express your appreciation of their business and provide them a special offer to take advantage of some relaxation time during the week of Mother’s Day. To do this, simply send out an email to these clients with a special offer of $10 or $20 off a treatment on or around Mother’s Day. They’ll appreciate that you thought of them and reached out to them directly.
Partner With A Florist
This idea is a little bit out of the box, but it can have a big impact. Imagine someone going to pick up flowers on Mother’s Day and seeing a sign on the counter “Add the gift of massage for $50” – what a great compliment that would be to their gift!
To get started, it’s as simple as getting in touch with local florists and proposing the idea to them. Generally, they will be looking for something in return – either the same type of promotion of their business to your clients, or perhaps a commission on sales. You could easily run a $100 promotion for $50 in massage and $50 in flowers, but feel free to get creative. A commission is interesting, because it gives the florist an incentive to mention adding massage on every flower purchase. Find the arrangement that works best for you.
By putting these tips into action you are sure to see an increase in your sales this Mother’s Day!
This post was originally published in Massage Today.