Learn how to price for your goals and experience. Plus, compare your rates with the average in your area. Delivered to your inbox for free!


One of the most important decisions you'll make as a business owner is how you price your services. Get it right, and you'll build a thriving practice that energizes you. Get it wrong, and even a fully booked schedule can leave you burned out and underpaid.
Rent, supplies, insurance, wages, laundry... it all adds up fast. Run the numbers on your real overhead before you set new prices. If your costs have crept up, your prices need to catch up too.
Price yourself based on your budget, experience, your market, and your clients. Research what others in your area are charging, factor in your insurance payer mix, and consider your clients' average household income.
Pricing isn't a race to the bottom. It's about setting your rates with confidence.
Tips are great. They're also not guaranteed — especially when your clients are also feeling the squeeze. Set your base rates high enough that your business profits without them. You need your prices to cover all costs (including taxes) and leave you with a healthy profit margin.
If your skills and expertise are always growing, your rates should reflect your growth and experience as a practitioner. We recommend using an experience multiplier to price your experinece into your rates.
Ex. Multiple your minimum selling price x 1 + ( 0.5 x every 2 years worth of experience).
