Software
October 13, 2025
Running a massage therapy clinic is about far more than providing hands-on care. Behind the scenes, it takes sharp business sense, adaptability, and often a willingness to embrace new tools and technology in order to thrive.
For two Canadian business owners, Adrianne of Main Street Massage and Dena of Bird’s Nest Massage, that adaptability has been key. Both have built successful practices by clearly seeing challenges, embracing innovation, and utilizing technology to keep their businesses resilient.
We’ll explore the reasons they chose to be early adopters of new ClinicSense features, including the recently launched TELUS Health eClaims, their ethos around business leadership, and the stories that shaped them into the business owners they are today.
Adrianne and Dena represent a growing wave of massage therapy entrepreneurs who recognize that technology isn’t a distraction from their work — it’s a critical tool to support it. From reducing admin headaches to improving client trust, TELUS eClaims and ClinicSense have given them the leverage they need to grow, adapt, and focus on what matters most: caring for their clients.
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Together, these two women prove that being an early adopter isn’t about chasing trends; it’s about leading the way for better client care, stronger businesses, and a profession that continues to evolve.
For Adrianne, early adoption is about efficiency. With a busy clinic of 5 practitioners and no receptionist , she relies on ClinicSense to streamline operations for herself and her team, and is always seeking tools that reduce administrative tasks.
Her mindset is that if a new feature removes stress and saves time, she’ll try it first!
“Every feature you’ve had, I’ve tried to get on the beta list because I know it’s going to be a good feature. I also want to help mold it if I can.” - Adrianne
For Dena, it’s about trust and client connection. She utilizes new features to enhance workflows and demonstrate to clients her commitment to improving their experience.
Her ethos: adopting new technology is a way to build community and demonstrate ongoing improvement. Dena also believes that to get ahead, you have to take the time to invest in learning new tools that can help you do just that.
Together, they’ve embraced new(er) ClinicSense features like Wait List and No-Show Guard to reduce missed appointments, protect income, and stay organized during busy seasons.
Among the new features recently adopted is TELUS eClaims. Here’s how their early adoption has paid off.
Before the integration, both women had to handle insurance claims manually — juggling forms between client appointments and double-checking that everything was submitted accurately.
For Adrianne, the challenge was multiplied by managing five practitioners, each submitting their own claims. Confusing insurance statements often led to billing mistakes and incorrect charges for clients. The TELUS eClaims integration changed that.
For Dena, the appeal was removing the stress of administration altogether. She chuckled coyly while sharing the honest truth:
“I always joke that my favorite part is massage and my least favorite part is everything else. Admin is hard, I’d put it off and then wonder if I’d even done it. That’s why I love the one-step TELUS eClaims system. Clients want you to handle everything for them, and now I can, with the ease of pressing one button.” – Dena
Before TELUS eClaims, Adrianne had to manually review and reconcile every therapist’s billing, often catching mistakes weeks later because the statements were confusing.
Now, by using TELUS eClaims for direct billing, submissions are automatic: payments are clearly tracked, and insurance portions are instantly deducted. This makes it faster for therapists, error-free for clients, and far easier for her bookkeeping.
Since adopting TELUS eClaims via ClinicSense, both clinics have seen tangible benefits.
For Adrianne and Dena, adopting new tools isn’t just about convenience — it’s a leadership quality that keeps their businesses competitive. Dena explained that offering clients different options and highlighting new features helps engage them, while also demonstrating her commitment to continuous improvement.
Both see curiosity, experimentation, and feedback as essentials for running a successful modern clinic.
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By now, you’ve read about how these two women are forward thinkers. However, let’s examine their business backgrounds and the paths they've taken to reach their current positions.
Adrianne has been a massage therapist for 27 years. After working on her own for years, she made the bold decision to purchase a building and renovate it into a space with multiple treatment rooms. Soon, she had four therapists offering a variety of modalities.
However, when COVID-19 struck, her team disbanded, and she was left to rebuild. Instead of giving up, she leaned into technology. She joined ClinicSense to comply with new health regulations and manage tasks such as intake forms and questionnaires without the assistance of a receptionist.
“Before, I used to like having control of my own booking, but once I tried ClinicSense and realized how much time it saved me, it was a game-changer.”
Today, Adrianne’s clinic has expanded to include five therapists who offer a range of therapeutic and relaxation treatments to clients of all ages, from newborns to seniors. But uniquely, each practitioner offers massage. Something that is not commonly seen in her area.
Dena’s journey was different but equally entrepreneurial. After more than a decade as a massage therapist, she decided to leave her previous clinic when her values no longer aligned with those of the owners. She launched Bird’s Nest Massage with the goal of creating a business built on trust and client-centered care. It’s been four years, and she loves working for herself and building genuine connections with her patients. She recently expanded her business to a two-practitioner team!
From the start, Dena chose ClinicSense for booking and administration, appreciating its user-friendly design and customizable SOAP notes. She recently expanded her practice by hiring another practitioner, who also found the tools intuitive.
“I chose ClinicSense for booking because there was a free trial. I tried it out and found it super user-friendly - my background in reception was helpful, but I still found it to be super easy, and I liked the SOAP notes and form builders, and I liked that I could customize my form building.”
For Adrianne, what sets her clinic apart is its size and coverage. With five massage therapists on staff, Main Street Massage is one of the most comprehensive clinics in its region, offering clients more appointment availability than its competitors.
Dena focuses on relationships. She emphasizes building trust and tailoring treatments to her clients' needs most.
“We build trust together, and those relationships are what set me apart. It’s about really hearing them and working together over time.”
We are grateful for the leadership of Adrianne and Dena in the health tech space, as well as for all the amazing practitioners who comprise the ClinicSense community and the broader wellness network as a whole. If you would like to connect with more practitioners in leadership, join our close-knit ClinicSense Community where we host leadership workshops, new business bootcamps and share resources to help you and your business grow.
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