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Getting Ready To Re-Launch: Fill Your Calendar Part 2

Last week we talked about the first 3 steps for filling your calendar for when you are ready to return to work:

 

  1. Reassure your clients
  2. Call or text people whose appointments had to be cancelled
  3. Call or text your regulars

 

Today we'll go through the next steps, including some free social media images below...

 

4. Call or text people who bought gift certificates
This one was shared by Violet in Georgia. Many massage therapists were able to sell gift certificates over the last few months to help with cash flow. Once you're back open, you'll want to reach out to these people and let them know you are back open :)

 

5. Turn online scheduling back on
It’s quite possible you’ll face a flood of appointment requests when you announce to all of your clients that you’re back open. To best manage your time and to avoid the stress of trying to coordinate with dozens of clients, make sure your online scheduling is on.

 

6. Email all of your clients
Send an email telling all of your clients the date you’ll be open again and make sure there is a clear call to action: "Book an appointment" (which should link to your online scheduling so you’re not overwhelmed with requests). Some people may feel uneasy about booking, so this email would be a great time to reiterate your cleaning practices. Send an email as soon as you know your open date and if it’s more than a couple weeks away, send a second email the week before you open, and again the day you open.

 

7. Post to social media
Since there are people that follow you on social media that do not subscribe to your email list, you want to post your opening date across all of your social media platforms (both your personal page and your business page). Post when you know your opening date, a week before you open, and the day before you open.

 

We’ve made some images for you that you can download now and use for free.

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