This is an idea shared by Anaika in New Haven, CT and is a variation on the idea previously shared here. Below is the email Anaika sent to her clients...
The thrill of paying it forward is that you do something really good for someone who did not at all expect this kind act. You don’t necessarily have to pay it forward only to people you know. Quite the contrary, you can pay it forward to basically every individual that you can somehow get in touch with. This is why we have started a Pay-It-Forward campaign to anonymously gift a health care worker.
Doing a good deed for an unsuspecting stranger is a beautifully selfless act. Not only will it remind them that this world is full of selflessness, generosity, and kindness, it will also encourage the benefactor to be kinder and more compassionate to others.
This is how it works:
Once we start getting the donations through our gift certificate software we will flood social media and send email campaigns to let health care workers in our community know of the donated sessions. When someone books and keeps their appointment we will notify you (the purchaser) via email.