Work With What You Have

In 2020, when the world turned upside down, Kaylee Willman found herself juggling more than she ever expected. With her husband deployed overseas and the sudden need to homeschool her young children, Kaylee had to make a tough choice. While the chaos around her felt uncontrollable, she recognized that she had power over one thing: her job. She made the difficult decision to leave her position at an ophthalmologist's office, ensuring that her children received the care and education they needed during an uncertain time.

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As life began to stabilize, Kaylee took the opportunity to reflect on what truly mattered to her. Though she had spent years in ophthalmology, the break allowed her to reassess her priorities. She realized she wanted more, a deeper connection with people and a career where she could make a direct impact.

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Kaylee decided to stay in healthcare but wanted to do so in a more hands-on, personal way. That’s when she discovered massage therapy. It checked all the boxes, working closely with individuals, promoting healing, and making a tangible difference in their lives. Driven by this new passion, she returned to school.

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However, starting a new career wasn’t easy. Kaylee lacked an established clientele and a physical workspace. But instead of dwelling on what she didn’t have, she focused on what she could control. She took her practice on the road, offering mobile massage services to clients in their homes, in senior centers, and in vacation rentals.

"I really feel like this is my tribe. This is where I’m truly thriving."

Focus On What You Want

Kaylee knew what she wanted: a brick-and-mortar location with a steady stream of clients. But she also understood that achieving this vision would take time. Instead of waiting passively, she took proactive steps to grow her business. Kaylee joined networking groups, began posting regularly on social media, and advertised her services on her car. These strategies paid off, steadily bringing in more clients.

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After six months of working as a mobile massage therapist, Kaylee found the perfect space to rent. She shares it with another therapist, keeping their businesses separate while collaborating on monthly community wellness classes. This setup allowed her to expand her reach and connect with the local community.

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Now, a year into her business, Kaylee has established a balanced schedule: she sees clients in her office two days a week and provides mobile services three days a week. During this time, she’s also invested in her education, earning certifications in manual lymph drainage and gaining an endorsement to provide intraoral treatment for TMJ disorders.

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Kaylee has carved out a niche for herself, focusing on helping seniors, and she’s dedicated to continuing her education to better serve this group. While it’s easy to be pulled in many directions in the massage industry, Kaylee remains focused on her goal of specializing in senior care.

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Looking ahead, Kaylee envisions expanding her role in the industry. She dreams of getting into education, teaching others, and growing her community events. With time and effort, she knows these goals are within reach.

‍"I’m happy to be at the beginning of my journey."

Have A System To Make It Work

When Kaylee graduated, she knew that her education was just the beginning. Building a website, and planning social media posts, were only the surface of what it takes to run a successful massage practice. She quickly realized that the administrative side of the business could be overwhelming, and finding the right tools was essential.

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To get advice from seasoned therapists, Kaylee joined a few massage therapy groups on Facebook. She used the group’s search feature to explore discussions about different software options, carefully reading through the experiences and feedback from other therapists. After doing her homework and testing a few free trials, she found her perfect match: ClinicSense.

“ClinicSense had all the things I was looking for, and it keeps adding more features. I’ve been really happy with my choice.”

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ClinicSense offers everything she needs to run her practice efficiently—online booking, digital intake forms, and online payments. These features aren’t just conveniences; they were game-changers for Kaylee’s practice. The online booking system streamlines her scheduling, while digital intake forms save valuable time, especially on mobile days. But what she values most is the security of online payments, which gives her peace of mind when entering a client’s home or vacation rental.

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Overall, ClinicSense has made Kaylee’s operation smoother and more efficient, freeing up time for what matters most—providing quality care to her clients and focusing on growing her business.

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