Branding is incredibly important when it comes to marketing your massage therapy business. In order to gain exposure and build awareness of your business, you need to create a recognizable logo. If you need help coming up with massage logo ideas, just think of the most famous logos in the world - the Nike swoosh or the McDonald's golden arch M. Everyone knows exactly who those logos belong to.
Your logo is part of your brand’s identity
Logos are used to create instant recognition. A logo is an image that people associate with your brand. Your brand is basically the identity of your company. A brand is more than a logo, it encompasses the entire experience of your business. Your massage logo needs to tie into that. When you’re brainstorming ideas for your massage logo, stick with images that represent the experience you offer.
How does a simple symbol encompass an entire experience? Think of it as a catalyst for thought. A logo is different from a picture. A picture is literally a moment captured in time. A logo is an image meant to trigger a memory or idea. Put another way, your massage logo should remind people of your business and what they associate your business with.
Put your logo on everything. Every email marketing campaign you send should have your massage logo on it. Your massage website most definitely will have your logo on it, as will your massage business cards. The more places you display it, the more people will see it. Over time, people will recognize your logo, even if they are not customers yet.
Now that you know what your logo should do for your business, we have some massage logo ideas for you.
Massage logo ideas & things to consider
Here are a few things to keep in mind when creating your company's logo:
- Make it unique. There’s no other business exactly like yours, and your massage logo needs to be as unique as you are. It should have a touch of your personality, style or flare. When people see your logo, they need to recognize it instantly. You don’t want it to be mistaken for someone else’s logo - especially other businesses or competitors in your area.
One mistake small business owners often make is not making their logo different enough. They find a logo they like as a reference. Then they create something similar, but they don’t change it enough to make it their own.
- Make it scalable. Your logo is going to go on a lot of different marketing materials. Sometimes you’ll need it to be big, and other times it’ll need to be small. It’s important that it looks good and in focus no matter what size it is. For instance, your logo should look good on your massage business cards, as well as on a billboard.
Think of how many different places your logo will appear, from signage to social media. People often forget how small a logo is when it's fit onto a business card or promotional items like pens. If you have too much detail in your logo, it won't look good at small sizes.
- Keep it clean and simple. Avoid putting too much detail into your logo. Size isn't the only factor. A logo with too much detail can be unpleasant and overwhelming to look at. You want people to be able to recognize it at a glance, so don’t give them too much to process. Think of the best logos - they're all incredibly simple in design.
Remember, you don’t need a picture of the whole experience of your business. You just need an image people associate with your business. A logo is a symbol that triggers their memory. That’s it. A simple shape and the right color is all you need.
- Use appropriate imagery. Choose an image that is relevant to massage therapy or helps the customer visualize relaxation or pain relief. This could be something like a leaf or a flower to symbolize the natural healing power of massage. Alternatively, a set of hands or a stack of hot stones could work just as well.
If you offer a unique service or are known for producing a specific result, think about what sort of symbol would bring that to mind. It doesn’t need to be a detailed picture, just the right shape to spark the memory of what you do. If you’re struggling with choosing a shape, spend some time looking at abstract art. Different shapes can represent a lot of different things.
- Use psychology when choosing colors (and don’t use too many). The smartest brands consider the psychological meaning of each color. Then they choose colors that are appropriate for their type of business. For example, restaurants often use red and yellow because these colors stimulate the appetite. For your massage therapy business, consider green, which is connected to nature and incites feelings of trust, peace, relaxation and tranquility. Blue is also a very calming color, as well as being associated with healthcare.
Also, don't put too many colors in your logo. It may be distracting or hard to find a background color it looks good on. If you choose more than one color, choose colors that are complimentary on the color wheel.
Creating a logo for your business is not only important, it can be fun. Get creative, it doesn’t need to be complicated. In fact, simple is better. All you need is a symbol that represents you, in the right color, with a bit of your brand’s personality. Play with different massage logo ideas until you find the one that’s just right.
Once you’ve created it, brand yourself with it. Stamp your logo on the cover of your massage therapy business plan. Place it prominently on your website. Embroider it on your clothes. Print it on your business cards and brochures. Include it in your email signature. Most importantly, put it on your front door and your sign.
Even if people aren’t paying that much attention, if you put it everywhere, eventually they will come to recognize it.