Most people are familiar with curb appeal from watching their favorite home improvement channel. In that context, curb appeal is how good the house looks when viewed from the street, and is a contributing factor when selling a home. For example, people will put a fresh coat of paint on the house, fix up the front door, or clean up the landscaping to make the home more attractive to potential buyers.
Curb appeal also applies to business. The attractiveness of your business from the street projects an image to potential customers, and they may decide whether they will walk-in or not based on that alone. With the following tips, you can make sure that you have great curb appeal that will draw the attention of foot and car traffic that passes by every day.
1. Keep It Clean
Cleanliness is king when it comes to curb appeal and is your first impression for passers-by. It’s hard to trust that a person keeps the inside of their business clean if the outside is a mess. Make sure that the outside of your business is free of clutter, the windows are cleaned regularly, all light bulbs are working, weeds are picked from the garden, and the building façade is clean and given a fresh coat of paint when necessary.
This is something you should check daily. It doesn’t take much time – just plan to arrive 10 minutes early each day for some minor cleanup before your day begins.
2. Check your parking
Just as you want to make sure that the front of your business is clean, you want to make sure your parking area is clean and safe. This often will mean contacting a landlord, and you’ll want to make sure your parking area is well lit, potholes are filled, and lines are repainted after they have faded.
3. Draw Attention With Attractive Signage
Signage for your business is a great investment. There are people driving or walking by your business every day. All of these people are potential clients, so you want to attract their attention with great signage. Consider the following when making your sign: