Practice Management Tips
June 8, 2025
Over the past week, we've had a chance to chat with many of our customers. The support that we've seen people offering each other has been incredible. It's clear that we're in this together, and will get through this together. The time will come when there are clients lined up for massage and you'll be ready to serve them.
Over the next couple of weeks, we'll be sharing some of the ideas we've heard within the ClinicSense community. Hopefully, there will be a strategy or two that you'll be able to use for your business. We'd also love to hear any strategies that you are using that you'd like to share.
Unfortunately, there are clients who are at home and experiencing pain. Stephanie is doing her best to help them in any way she can. She has been going through each one of her SOAP notes from the past several weeks and following up with clients with a text or a call and asking how they are doing. For some clients, she's been able to recommend YouTube channels that have strategies for stretching and pain relief from physicians and physical therapists.
It may not seem like much, but the simple gesture has been incredibly meaningful for some customers. It's also been comforting to Stephanie to hear that many of her clients are doing well. It's customer service like this that creates loyal, long-term clients that are happy to make referrals.
So while the world is socially distancing, Stephanie is resisting the temptation to turn inwards and is instead reaching out, and helping in any way she can. Well done Stephanie :)
Want more tips for building your community in real life?
Host Free Workshops or Demos
Offer short, educational sessions on topics like self-massage, stress relief, or posture correction. These position you as an expert while inviting potential clients to experience your style and personality firsthand.
Partner with Local Businesses
Partnerships is a great way to grow your massage business Collaborate with gyms, yoga studios, wellness shops, or chiropractors. Cross-promote services or offer exclusive discounts to each other’s clients to tap into aligned audiences.
Stay Active on Social Media
Share behind-the-scenes moments, wellness tips, and client success stories (with permission). Consistent content humanizes your brand and keeps you top-of-mind in your community.
Reward Referrals
Offer incentives for referrals—like $10 off their next session—to encourage loyal clients to spread the word. Word-of-mouth is one of the most powerful growth tools in a trust-based business like massage therapy.
Create a Monthly Newsletter
Sharing a monthly newsletter is a great idea! Share tips for relaxation, highlight seasonal specials, and announce events. A simple, value-packed email keeps clients connected to your brand—even between appointments.
Building a strong community takes time, but these relationship-driven strategies create loyal clients who support and champion your business.
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