There’s no denying it. Email marketing is still one of the most effective forms of online marketing for small businesses. 64% of small businesses use email to stay connected to their customers, according to campaign monitor. There’s no exception for massage therapists. Implementing a massage email marketing plan is an extremely effective way to boost client retention and frequency of visits per customer.
A massage email marketing strategy can help your business thrive.
Marketing your massage business is essential for attracting new clients and keeping current clients coming back frequently. Email marketing is a proven, simple and effective method for staying in touch with your clients.
Think about it. How do you make sure all your clients know about your holiday gift card sale or a new service offering? You can put up a sign, shout it out on social media, or post it on your website, BUT that only reaches certain segments of your clientele. With the right massage email marketing plan, you can reach practically all your clients at once.
Email marketing helps you stay connected with your clients between appointments. It keeps your business in their minds regularly. Plus, if they are already accustomed to receiving appointment confirmations and reminders from you via email, they are looking for emails with your name on it.
How to get email subscribers
The first thing you need to get started with massage email marketing is an email list. If you’re not already doing so, collect email addresses from every client that comes into your practice. The easiest way to do that is by including it as required contact information on new client intake forms.
What about all your clients who already filled out their forms? Here are a few other ideas for getting email subscribers.
- Ask clients during checkout if they’d like to be added to your email list and get important updates.
- Put a little sign on your desk telling people to ask you to sign them up to get deals and updates via email.
- Have long time clients update their intake forms.
- Add a subscribe now link to your massage website.
- Advertise a special offer to people who sign up for email updates
Once you have email subscribers, all you need is a way to send mass emails and something to say.
What you need to start email marketing in your massage business
Make your life easier by using an email service to collect, organize, track and send emails to your clients. You have tons of options for inexpensive email marketing services. Popular options like mailchimp allow you create, send and track email marketing campaigns. They also help keep you legal by giving people an easy way to unsubscribe.
If you really want to save time, you can use an email marketing service that’s already integrated into the software you use to manage your practice, like ClinicSense. Having all your client files and contact information in the same place as your email marketing software can save you a lot of time.
Aside from the right software, you need to create a plan for communicating with your subscribers. Your plan should include what type of content you’ll share, how often you’ll send emails, and which segments of your list you’ll email what.
What to say in your emails
Coming up with new and interesting things to share with your email subscribers can be easier said than done. At this point, you may be worried about filling inboxes with junk no one wants to read. Keep in mind, people share their email with you because they are interested in your business and what you have to share. So share information that is useful and/or valuable to your clients.
Here are a few ideas to get your creative juices flowing.
- Updates about your business
- Reminders about upcoming events
- Health news
- Self-care tips and tricks
- Wellness trends
- Your upcoming availability
- Monthly newsletters
- Links to valuable resources
- Excerpts for your recent blog posts
The main thing is to share content that your subscribers are interested in and keep it interesting. You don’t need to write a novel. Keep it short and sweet, with nothing but the good stuff. Your clients will appreciate you for it.
Make your massage email marketing work for you.
In order for your massage email marketing to be effective, you need to:
- Determine what works
- Create a system around that
- Automate as much as possible
Many email marketing programs make it easy to track the success and failure of email campaigns. You can monitor how many people opened your email, how many clicked on a link, and how many unsubscribed.
If you want to get clear on what’s working and what’s not, send similar emails to different segments of your email list. Want to figure out the best way to get people to open your emails? Create 2 identical emails with different subject lines. Send one email to half your subscribers, and the other one to the other half. Then compare your results.
Once you’ve figured out what types of emails your subscribers like, what you like creating, and a frequency that feels appropriate (1-6 times per month is a good range to shoot for). Create a plan for creating and sharing content consistently.
Then automate everything you possibly can. Just because your emails go out on a schedule, doesn’t mean you have to work on that schedule. You can create many emails at once and schedule them to go out in advance.
If you’re using clinic management software, you can automate all kinds of updates and reminders. For example, ClinicSense subscribers can automate availability campaigns that alert customers of openings, as well as win-back campaigns that target clients who haven’t scheduled an appointment recently.
Consistency is key to any marketing technique, including your massage email marketing campaigns. Automation ensures your massage marketing strategies get executed, every time.
Massage is a very personal business, and email is considered the most personal mode of online communication. Use email to maintain the personal connection you have with your clients, and you’ll see them more often.