Posted on October 28, 2021
The holidays are just around the corner. Are you ready? Shoppers are already looking for gifts for their favorite people. Now’s your chance to convince them that a massage is the perfect gift for anyone. We put together this list of massage therapy promotional ideas to get you started. Honestly, how much convincing does one really need?
Want to make A LOT more money before the end of the year?
If you created a business plan at the beginning of the year, it probably included an annual sales goal. If you’re a little behind (or if you want to knock it out of the park), a holiday sales drive is the way to do it.
People spend a ton of money this time of year. All that spending is in the pursuit of giving their favorite people something they’ll appreciate. Raise your hand if you have something their friends and family want. Promoting massage therapy as a crowd pleaser is a no-brainer.
Your clients love to get massages, and many people on their shopping list love massage too. (Seriously, who doesn’t?) It’s your job to give them the idea. Promoting massage therapy as the best gift idea ever isn’t that hard.
A few reasons why massage therapy is a great gift
You already know all the things that make massage therapy good for mind, body and spirit. However, when you put on your massage marketing hat, you might draw a blank. Here are a few reminders of why massage makes a great gift.
- Stress relief. It’s been a stressful year. Buying someone a massage is a way to lighten the weight of the world, if only for an hour.
- Relaxation. Everyone has someone in their lives who works too hard. Gifting them a massage is like giving them a break.
- Health benefits. Most people love a good massage, but some people really need a massage. Buying that person a gift certificate can make a big difference.
- Special treat. Massage has so many therapeutic benefits that just about anyone can benefit from it. That means it’s a great gift for people who are hard to shop for or you don’t know that well.
Massage therapy promotional ideas for the holidays
Mix and match any of these promotional ideas to ramp up sales this holiday season.
- CYBER MONDAY
The first holiday of the season is Thanksgiving. It’s a time to be thankful for what you have and spend time with family. It’s also the time most people realize they only have 4 weeks to buy gifts for all these people.
Create an email campaign promoting massage therapy as the ultimate gift idea this holiday season. This special gift is just a click away. Link it to your online gift certificate page so shoppers can buy immediately. Offer a special discount for one day only.
- SPA DAY PROMOTION
The holidays are all about spending quality time with the people we care about, but we’re still living through a pandemic. Some people will continue shying away from large gatherings. Instead, they are looking for unique ways to spend time with loved ones, one at a time.
Promote your massage practice as a way to connect and have quality one-on-one time with their favorite person. This idea requires having either multiple therapists and/or multiple services for clients and their guests to indulge in simultaneously.
- RAFFLE OFF A FREE SERVICE
Inspire people to buy more gift certificates by offering a chance to win something free. Think of this as the massage lottery.
Pick a prize. Then give shoppers the opportunity to win, by making each gift certificate purchase an entry into the lottery. Draw a name on Christmas Eve, and call it a Christmas gift for the lucky winner. (You don’t have to celebrate Christmas to win!)
- MAKE A CHARITABLE DONATION
Ramp of sales by giving back. Sure, we should be charitable all year -- But more people are looking for ways to do good around the holidays. You can help them, and do a good deed at the same time.
Consider donating a small portion of your sales to a good cause. Let your clients know your intentions, and they’ll want to do their part. Sometimes you have to give in order to get.
What’s the best way to get people to buy more than they planned? Give them a good deal if they buy more!
Your clients have more than one person on their shopping list who could use a massage. They could buy them all a massage with a BOGO deal. You can set up your Buy 1 Get 1 sale however you like.
Promotional Ideas: Buy 1 Massage, Get 1 Half Price or Buy 4, Get 1 Free.
- COUNTDOWN SALE
A good sale creates a sense of urgency. A ticking clock gets people to act fast. It reminds them they’re running out of time. Give this sale a theme like “the 12 days of Christmas,” “8 nights of Hanukkah” or “the new year countdown”.
All you have to do is create an offer. Then set a date for that offer to expire. Pick a date that’s easy to remember. Then use all your massage marketing strategies to get the word out about this limited time offer. Keep reminding people until the deal is done.
Don’t forget to give yourself a gift this year too.
For many massage therapists, the end of the year is the busiest time of year. Clients are trying to squeeze in appointments with limited availability. End of year admin work needs to be completed. Launching holiday sale promotions takes time too. Not to mention, everything going on in your personal life.
Automate as many of your sale promotions as possible. So you can sit back and relax (or get a massage yourself). Make time to enjoy the holiday season and be grateful for your many successes this year - however big or small.
When you hit that sales goal or sell a gift certificate, celebrate it. You deserve it.