Physical Therapy Business Tips
November 7, 2024
Knowing how to get physical therapy patients for your practice is an art form that changes based on the market. Unfortunately, most of us are so busy doing our best to help our patients that we miss out on the current market trends that can help our practices thrive for the long term.
Don’t worry, we’ve got you covered! There are so many ways to get more physical therapy patients for your practice, and we’re going to cover six of the most effective tools right here, right now.
Are you ready to master the physical therapy market and get more patients? Let’s get started.
Some of the most effective ways to attract more physical therapy patients to your practice include hosting open houses at your clinic, expanding your physical therapy service offerings, exploring new marketing strategies, optimizing your Google reviews, leveraging social media accounts, and creating an engaging website for potential patients.
Okay, that’s a lot to take in all at once. Let’s look at each of these methods covering how to get physical therapy patients one by one and explain why they’re helpful.
Hosting open houses is a great way to attract new patients while also giving you an opportunity to network with other local healthcare providers who may become a referral source for your practice. Open houses also give prospects a chance to meet you in person and make an initial connection.
The thought of hosting an open house can be daunting for most physical therapy practice owners, but it can play a major part in solving how to get physical therapy patients. By focusing on simply getting people in the door and being present to answer questions, you can quickly make connections with new patients, and healthcare providers who can provide doctor referrals. Your event doesn’t have to be perfect, and neither do you.
Adding new physical therapy services to your offerings can be a great way to attract new patients to your practice. Examples of additional services that you can offer to your patients include injury screenings, running analysis, sports training, exercise coaching, stretch therapy, dry needling, and blood flow restriction training.
Knowing which physical therapy services are popular in your area can be the first step in solving how to get physical therapy patients for your practice. For example, if you know that there’s a large running community in your area, then focusing on running analysis might be a good business move for your practice.
Sometimes how you advertise your services is more important than what those services are, especially when you know your target audience. For example, if you’re offering dry needling to the Crossfit community in your area, you could advertise the service’s benefits for workout recovery, performance enhancement, and injury prevention.
Marketing your physical therapy practice is key to getting more patients in today’s market. Using strategies such as paid advertising, starting an engaging blog, getting listed in provider directories, hosting workshops, sending out email marketing campaigns, and even asking your patients directly can be very successful.
When it comes to solving how to get physical therapy patients through marketing, it’s always helpful to think about who your target patient audience is and where they’re most likely to come from. For example, if you want to focus on providing women’s health services, then it makes the most sense to target your paid advertising to new moms, start a blog on pelvic health topics, and network with local OB-GYN professionals.
Of course, after successfully attracting new patients through your marketing ideas, they’ll want to see some positive reviews to take the next step.
In today’s market, positive Google reviews are essential for the success of a physical therapy practice because they can help with increasing the online visibility of your clinic, boosting your search engine optimization (SEO), and increasing the chances of turning a view into a new patient booking.
The first step in building a strong catalog of positive Google reviews is to ask as many of your patients as possible to find your business online and leave a review! You can make this easier for your patients by providing them a card with a QR code to scan, setting up a poster in your front office, or sending pre-designed emails to your patients after their appointments.
Of course, to harness the full power of Google reviews you’ll want to start by setting up your Google My Business, a powerful tool for creating an online presence for your practice that also gives you the power to track and respond to all of your Google reviews.
.jpeg)
Social media is an effective and low-cost method to get more physical therapy patients in today’s market because it shows off your clinical expertise to your viewers, makes your brand more visible and relatable to a lay audience, and keeps potential patients updated on your service offerings.
The most practical way to use social media platforms like Instagram and TikTok for attracting new patients is to post helpful tips to improve health and wellness. For example, a video featuring 3-5 of the “best exercises for X condition” is a good place to start. Remember to keep the post short and to the point, and try to hook your viewers in the first few seconds!
In addition to health and wellness content, social media is a great place to advertise your physical therapy services, feature your staff therapists, and show off your new promotions. Just remember that your potential patients will come for your free health and wellness content first, so make sure to weave in your advertising content subtly and make it feel as organic as possible.
Creating a website for your practice is an essential step in getting more physical therapy patients because it helps withtaking action quickly. A good website should help patients learn about your practice, the services you offer, and the success that your patients have had working with you.
Even with the best social media campaigns and glowing Google reviews, your new patient bookings are likely going tocome from the booking tools offered on your website. This means that creating an inviting, engaging, and simple website is key to solving how to get physical therapy patients for your practice.
When you’re building a website for your practice, it helps to put yourself in the shoes of your patients. Start with a simple website name that’s easy to remember, make your appointment booking tools easy to see and put them on every page, and focus on content that helps patients quickly understand what you can offer them.
Still wondering how to get physical therapy patients for your practice more easily? ClinicSense’s physical therapy practice management software has built-in Google review tools, patient feedback collection, and marketing and communication tools to help you get more physical therapy patients and manage your practice more easily.
For 14 days
