Posted on July 13, 2015
When you’re running your own business, it’s important that you take every opportunity you can to promote your business. Email newsletters, Google ads, direct mail offers, etc. are common ways to advertise your practice, but there are also many subtle tactics to use that can really add up to something significant.
One subtle way to spread brand awareness is through your email signature. Whether it’s a personal email or a business email, use this area to share information about your business. So what specifically can you promote? Since the ultimate goal is to book more appointments, you can get straight to the point by letting people know how they can schedule with you:
This will serve as a constant reminder to friends, family, and work colleagues that you are available to book an appointment with. The signature is subtle, not “salesy”, and every once in a while the timing will work out just perfectly where you’ll email someone who’s in need of your care, or perhaps they know someone that could and will refer them to you.
While the primary goal is to book more appointments, you also have complimentary goals like increasing your online following. You want to use your email signature to let people know where they can connect with you on social media. It’s also a good idea to give them a reason to follow you:
Your email signature can also be updated to reflect any of your current promotions. You may have a really good offer on at the time that can be shared through your signature:
If you haven’t set up an email signature, we’d suggest taking the 5 to 10 minutes and doing it today. It’s a small investment of your time, and not only makes your emails look professional, but also provides an additional opportunity to promote your business.