Your massage therapy marketing strategy is your key to getting clients in the door. Without the proper strategies in place, it can be difficult to attract new clients. In this blog, we’ll cover five of the most effective ways to build your massage business. These include:
Here are some tips on best practices for applying each of these methods to attract more clients.
In today’s digital economy, most consumers start looking for companies on their smartphone, making a website a cornerstone of a winning massage therapy marketing strategy. A well-designed massage business website should possess a number of essential elements, including:
For best results, include content covering topics and keywords of interest to your target market. For example, you might offer blog and video posts with tips on how massage therapy can help with common health issues.
To begin expanding your online presence beyond your own website, list your business in online local business directories. For example, Google My Business makes it easier for local customers to find you through Google Search and Google Maps.
When listing your business in online directories, follow best practices for formatting your name, address and phone number (NAP), such as:
Conducting an audit of your online listings, such as local directories provided by local newspapers and magazines, can help ensure compliance with these guidelines.
Listing your business on review sites such as Yelp provides another way to help online prospects find you. Make sure your information on review sites is consistent with your listings on digital directories.
Designate a time to monitor your reviews. Establish guidelines for responding to negative reviews. As a rule of thumb, you should acknowledge the issue, apologize if called for, explain the situation and offer some type of resolution, such as a discounted session. In some cases, it may be best to invite the reviewer to a private discussion.
Social media provides a powerful set of tools for amplifying your online presence and gaining new massage therapy clients. Social media platforms allow you to list information about your business, connect with prospective clients, share content and promote offers. You can use social media as a free resource or use paid ads to expand your outreach.
When using social media, follow best practices, such as:
Supplementing your online promotions with local business partnerships will increase the effectiveness of your marketing strategy. Local business partners can point their brick-and-mortar customers your way as well as increasing your online outreach through their own digital properties.
Look for local businesses which share your target audience in their customer base but aren’t selling competing products or services. For example, a local gym, florist or salon may be good candidates for partnerships. Create a list of top potential partners and approach them one at a time.
To attract potential partners, take an approach which emphasizes mutual benefits for your partner as well as your own business. For example, you can offer partners a commission for sales generated from referrals. Alternately, you might offer to promote them to your own clients, particularly if you have a large email list or social media following. You can also point out the goodwill they can build with their clients by promoting your services.
You and your partner can extend several different types of offers to customers. For example:
Test different types of offers to see which ones draw the most customers. Once you hit on a winning formula, use it with a wider range of promotional partners.
Create a foundation for effective massage therapy marketing through digital methods such as promoting your website, listing in online directories and review sites and posting on social media. Combine your digital efforts with local business partnerships to multiply the effectiveness of your marketing strategy.
For maximum effectiveness, a good massage therapy marketing strategy needs support from an efficient infrastructure to schedule, manage and bill massage sessions. ClinicSense automates daily tasks such as filling out SOAP forms, scheduling sessions, sending appointment reminders and processing invoices, allowing you to spend less time handling paperwork so you can spend more time with your clients. Sign up for a free trial to experience how ClinicSense can make managing your massage therapy business easier.