Marketing
March 13, 2025
If you’re not earning as much as you want, there are ways to make more money as a massage therapist. We know you didn’t choose massage therapy to get rich. You want to help people, but you’ve got bills to pay. It’s totally possible to have a massage practice that’s both fulfilling and lucrative. This article explores multiple ways massage therapists can increase their income.
TL;DR: This article shares ten practical ways massage therapists can boost earnings — from offering add‑ons and advanced modalities to encouraging rebooking, selling packages and gift certificates, winning back past clients, improving productivity, and prioritizing self‑care. Each strategy helps you make more money while delivering great client care and building a thriving, sustainable practice.
There are many ways to make money. These are the easiest ways for massage therapists to increase revenue.
Massage add-ons are an easy way to make more money and provide better service. All you need is something special clients can opt to add-on to their massage service. Things like hot stones, aromatherapy, or CBD oil are a few examples of ways to upgrade massage sessions.
Incorporating massage add-ons allows massage therapists to make more money without booking more appointments. Whether you’re struggling to find new clients or your schedule is already full, offering ways to upgrade massage sessions for an additional fee can increase revenue.
The highest paid massage therapists often have advanced skills. A good way to make more money as a massage therapist is to learn massage modalities that are in high-demand. You can charge a higher rate for more advanced or specialized massage service.
There are two ways you can make more money by learning new massage modalities.
People are looking for new ways to support their wellness, from stress relief to specialized treatments; a trend highlighted by the Global Wellness Institute. Offering advanced modalities or add-ons helps you meet this demand while increasing revenue. Not sure where to start? Check out our recent article on the Top Massage Therapy Trends For 2025 for ideas and direction!
Getting clients to rebook each visit is one of the simplest and most effective ways to increase your income. A single client can be worth far more over time when they return regularly, and you don’t need as many new clients if your existing ones come in more often. Make rebooking easy by scheduling their next appointment before they leave, offering online scheduling, and sending availability campaigns to fill last-minute openings.
For even more consistency, set up standing appointments by agreeing on a regular frequency and reserving a recurring time on both your calendars. Standing appointments foster loyalty, help clients stay on track with their wellness goals, and generate dependable, predictable income for your practice — all while making things easier for your clients and for you.
Getting clients to rebook each visit is one of the simplest and most effective ways to increase your income.
More companies are investing in employee wellness to reduce burnout, improve morale, and boost productivity, and massage therapy is becoming a popular part of those programs. By partnering with local offices, gyms, co-working spaces, or corporate teams, you can offer on-site chair massages, stress-relief sessions, or recurring wellness days. These partnerships can lead to higher-volume bookings, predictable recurring income, and new long-term clients who continue booking with you privately.
Often clients say they want to get massages on a regular basis, but they don’t follow through. More often than not, they get busy and forget. You can win them back by staying in touch. Simply reach out, remind them of their goals, and include a link to your schedule.
ClinicSense has a great feature that does this for you. The software monitors client activity. If it’s been a while since their last appointment, it automatically sends them an email reminding them it’s time to schedule. If they don’t rebook, you receive a notification that it’s time to reach out to them personally.
Selling gift certificates is a great way for massage therapists to make more money. It increases sales from existing customers while simultaneously bringing in new clients. Promoting gift certificates around holidays like Mother’s Day, Valentine’s Day, and Christmas can really boost revenue.
Do yourself a favor and sell massage gift certificates online. You’ll sell more this way, and it’s easier for everyone. Send a promotional email that’s linked to your online gift certificates. People can make a purchase with just a click, any time of day. You can literally make money while you sleep.
Selling massage packages is a proven way to make more money as a massage therapist. Design a treatment plan for your client, bundle several massage sessions together, and sell them for a flat fee. Massage therapists who sell packages of 5-10 massage sessions report clients coming in more frequently.
When it’s already paid, clients are more likely to book an appointment sooner, rather than later. Even if you discount the package price, there’s a good chance you’ll make more money because clients come more often. Plus, you get paid in advance.
If your massage business is well-established, it might be time to grow your practice. Take a close look at your current clientele and what their needs are. What services would benefit them? What would they buy? Consider whether you can provide those services yourself or need other practitioners.
It might be time to hire a massage therapist, rent a room to another wellness practitioner, or invest in continuing education to expand your offerings. Review your massage therapy business plan, and map out the necessary steps to reach the next level.
Increasing therapist productivity will increase revenue. Massage therapists have many tasks that don’t generate income. Better time management can get those tasks done quickly, so there’s more time for paying clients. When massage therapists aren’t distracted by busywork, they provide better care - which leads to more new clients.
Using clinic management software can free up A LOT of time. Clients book online. Digital intake forms are automatically collected before appointments. SOAP Notes are completed with just a few clicks. Marketing is automated. Financial reports are just a click away. Everything is organized for you, and much of it is done for you.
Massage therapists who prioritize their own self-care make more money over the course of their career. They enjoy their work and their free time. Plus, they can continue doing the work they love for many years. That sort of dedication is how successful therapists build a healthy, thriving practice.
Taking a break or time off may seem counterintuitive to making more money, but you’ll return to your work revitalized. You’ll be a better version of yourself, and massage clients will respond to that. Doing the things you tell your clients to do will earn their trust and respect. Leading by example helps them and you.
You don’t have to do every single task yourself. In fact, you may never get where you’re trying to go if you try. You’ll either burn out or tire out. There’s an easier way.
Practice Management Software automates your admin tasks, marketing, and scheduling; so you can focus on what really matters - helping people.
Here’s how ClinicSense can help you make more money
If you’re looking for more ways to make more money as a massage therapist, check out the long list of ClinicSense features that can help.
.avif)
For 14 days
