Business is good. Your schedule is full, and you’re booking a few weeks out. If this sounds like you, it might be time to hire a massage therapist to join your practice
There’s a limit to how much you can earn if your income relies solely on your own two hands. Hiring another massage therapist is a BIG step towards growing your practice. Being a “solo-preneur” has its perks, but you can go a lot farther with a little help.
Owning a multi-therapist clinic is more complicated than working solo, but there are a lot of benefits. There’s greater income potential. You can create a work environment you enjoy, with a team you love. Your practice can have a greater impact on the community. Most importantly, taking time off and planning for retirement get easier.
The idea of running a massage clinic filled with skilled therapists and many clients is exciting! BUT, before you post a job listing, you need to get your ducks in a row.
Hiring staff isn’t the best idea for every situation. Before you hire another massage therapist, you need to answer yes to the following questions. If you can’t, you’re not ready yet.
With ClinicSense, you can track SOAP Notes, automate scheduling and run sales reports for individual staff members. Software like this makes managing multiple therapists much easier.
Once you’ve decided you’re ready to hire a massage therapist, it’s time to choose the best business structure for your practice. Massage business owners have two options: hire employees or recruit therapists to work as independent contractors.
Employees work for you. You set their schedule, provide them with clients, pay their salary and offer benefits. You’re the boss, and you’re responsible for these massage therapists. Hiring an employee gives you a lot more control.
The perk of having employees is that they are a part of your business. If you have a vision of selling your practice one day, it might be easier if you have staff. You set the rules for the way they dress, the hours they work, and how they interact with customers and each other.
On the other hand, with employees, you’re now responsible for them financially. You’ll need to withhold taxes from their paychecks, as well as social security and unemployment taxes. You also need worker compensation insurance and heftier professional liability insurance.
Independent contractors work for themselves. You recruit them to work with you or under your supervision. They set their own hours, manage their own clients and pay their own taxes. This is a common business arrangement for massage therapists.
The benefit of independent contractors is you’re not liable for them. They buy their own massage liability insurance. It’s up to them to build their clientele, though it does benefit you to help them out. Also, they cost less money to hire because you’re not responsible for their taxes and benefits.
However, you don’t have as much control over the way they conduct business inside your business. You can ask them to follow certain guidelines. However, you can’t structure their workday or dictate how they do their work. You also don’t control their schedule.
Many successful massage business owners report that their biggest challenge is finding massage therapists to hire. There are hundreds of massage therapists graduating from schools near you every year. There’s not a shortage.
Follow these steps to recruit and hire a massage therapist:
Once you find the right person, you have to sell your business to them. The interview process is not only for you to decide if you want to hire a massage therapist. It’s also a chance for them to decide if they want to work for you.
Consider what massage therapists might be looking for when searching for a good job. What matters most to them? What type of environment do they want to be in? Think about who these people are. According to this 2022 study, Millennials will make up 75% of the workforce by 2025. People in this generation value different things than the generations before them. Factor that into what you’re offering.
Paint a clear picture of what it will be like to work in your clinic. Focus your description on the experience of working in your clinic versus the job itself. Highlight the benefits, the atmosphere and the people they’ll be working with. Be open and honest about expectations and the type of environment you’re trying to create.
After a lot of legwork and creative thinking, you create the perfect job for your business. You list your job opening, people apply, and you schedule interviews. Now what?
Before your interviews, think about what kind of massage therapist you want to hire. You’ve already determined the minimum requirements for the job. Many people fit that description, but only a few will be a good fit for your practice.
Set yourself up for success by doing the following:
Determine what type of personality will mesh well in your practice (and what won’t).
This process will help weed out therapists who aren’t a good fit and make the best massage therapists to hire stand out.
ClinicSense, a practice management software for massage therapists, can save time on administrative tasks and streamline record-keeping, which allows therapists to focus on delivering excellent care to clients and growing their business. With features like online booking, automated reminders, and online invoicing and payment processing, ClinicSense helps massage therapists to operate more efficiently and professionally, giving them more time to build relationships with clients and expand their business. The software's organization of client information, treatment notes, and SOAP notes in one place enables therapists to track their clients' progress and tailor their treatments accordingly, leading to better outcomes, improved client satisfaction, and ultimately, a more successful practice.