Your future clients are looking for you online, right now. According to this 2021 survey, 85% of massage clients find massage therapists through their website. In this article, you’ll learn how to design a massage therapy website that attracts more clients to your business.
Things you need before you start your massage therapy website design
There are a few things you need before you can start designing your massage website.
- Domain name
- Web Hosting
- Website builder
Domain name: A domain name is your address. Usually it’s something like www.YourBusinessName.com. You can search for available domain names using search tools from Google or GoDaddy. If the name you want is already in use, you’ll have to get a little creative. Make sure you choose a name that’s easy for your clients to remember. You’ll need to buy and register your domain name once you’ve chosen one you like. The cost is usually around $10-$15 per year.
Web hosting: The next thing you need is a place for your website to live. This is referred to as web hosting. If your domain name is your address, web hosting is your house. This is where all the files that make up your website are stored. You can often purchase a domain name and hosting bundled together.
Website builder: You also need a tool to actually design your massage therapy website. Unless you’re also a web designer and know how to code, the simplest solution is using a website builder. Website builders come with templates that are easy to customize to reflect you and your brand. You don’t have to be too tech savvy to create a beautiful website if you use a website builder. And to make things super easy for you, most website builders will offer all 3 of the above in 1: domain name, hosting, and website builder.
What to include in your massage therapy website design
Your website will consist of multiple web pages. Each page should have a very specific purpose. There’s no rule on how many pages a website needs, but a good rule of thumb is as many pages as it takes to tell your story and share your offerings...and nothing more. Your website should have at least the following pages or sections.
Home: Your homepage is where you grab your visitors' attention, make it clear what you do, and direct them where they need to go.
About: This is where you tell your story, or at least the part of your story that your future clients want to know about.
Services: Use your services page to outline all your offerings. If you only offer one service, your homepage can double as your services page.
Contact: All you need on this page is basic contact information.
Let’s take a look at these in more detail.
How to design a successful homepage
Your homepage will, most likely, be the first page new website visitors see. It’s crucial to make a good impression, and you only have a moment to do that. If a visitor doesn't like what they see or doesn’t understand what the website is about in an instant, they’ll go someplace else.
So, how do you tell your whole story in an instant? You do that with a “hero shot”. The image and words at the very top of your homepage that can be seen without scrolling down is what is referred to as a hero shot.
Press Modern Massage has an amazing hero shot on their website.
The image you use should be a picture that your ideal clients can relate to or are drawn to. The words you use should sum up what you do, who you do it for and how you do it. Ideally, you describe all that in a single sentence. This is what is referred to as a value proposition.
A value proposition quickly describes the value you provide. It can look something like this: “I help [dream client] reduce [pain point] and achieve [desired outcome] by providing [treatment method].
The final thing your hero shot needs is a Call To Action. The goal of your massage therapy website is to get people to schedule an appointment. So include a “Book Now” button that links to your online scheduling system.
That’s it. Don’t put anything else in your hero shot! You can go into more detail farther down the page.
What to say on your about page
Your about page is where you share your story. People hire people. So, use this page to tell the story of your business and a little something personal about yourself and your staff.
Since massage therapy is such an intimate experience, potential clients want to know who you are before booking an appointment. The about page is where you show off your experience, expertise and personality.
Creating a customer-focused About Us page is a key ingredient to earning the trust of your website visitors. Before you begin writing the text for this page, think about who your ideal clients are, what questions they might have about you and what information they’d appreciate you sharing beforehand.
Massage Heights does a great job with this client focused About page.
Showcase your offerings on the services page
Your service page is where your customers find exactly what they are looking for. If you only offer one service, your homepage can double as your service page.
Make a list of every service you offer and highlight the benefits of each one.
Every service will have features and benefits. You need to connect the feature, such as a specific massage modality, to a benefit, like pain relief or deep relaxation. The goal is to briefly explain what the service is, and then focus on what the service does for your client.
People buy for emotional reasons, even those of us who believe we are very logical. Putting the emphasis on benefits caters to the emotional desires of your potential clients. Back those benefits up with logic, and your website visitors will soon be customers.
Keep your contact page simple
Your contact page will be the easiest thing to design on your massage therapy website. All you really need is your basic contact information.
Adding a contact form can make it easy for clients to send you an email, without you having to display your email address. This strategy can help cut down on spam.
Including a map of your location and hours is also helpful for new clients. Many website builders have easy plug-ins to add these features to your contact page without much effort.
Develop your online presence
Designing a massage therapy website is the cornerstone of most online massage marketing strategies. Once your website is up and running, you’ll need to promote it in order to drive traffic to your site. You can do that through email marketing, social media or creating a massage blog that educates or entertains your massage clients. The more avenues you have to direct people to your massage website, the more clients you’ll have walking through your front door.