Want to up your marketing game in 2022? We have some ideas for you. Creating a massage marketing plan is essential to growing your practice. If what you’re doing now is working, you can build on that and take it to the next level. If last year's marketing strategy didn’t quite pan out, we have some new strategies for you to implement.
If you created a massage therapy business plan last year, it’s time to sit down and review it. If your goals have changed, update it. If they haven’t, stay the course by creating a massage marketing plan that supports your overall business goals.
Let’s assume you’re already doing the basics.
Build on those foundational marketing strategies when you update your 2022 massage marketing plan. Showing up is the first and biggest step, but keep going. You can improve the way you use these massage marketing strategies. Here’s how:
Create subject lines that make people want to open your emails. Do this by clearly stating what’s inside, creating intrigue or excitement. If your email marketing campaign shares upcoming appointments available, be direct. Say something like, “Need a massage? We have openings this week!”
Once you’ve updated and revised your current marketing strategies, you can start experimenting with new ones. These new trends require a little more time and effort but can make a big difference in the long run.
1. VIDEO - This is quickly rising to the top of many companies' marketing strategies. When it comes to content marketing, the more time someone spends looking at it the better. Video tends to keep people’s attention longer than other forms of content. There are several ways you can use video in your marketing.
2. BLOG - Adding a blog to your website is a good way to generate more traffic. Plus, it gives you content to share on social media and in your email marketing. Writing useful articles can help position you as an expert and trusted resource.
Be consistent in the subject you write about. Choose topics your ideal clients are interested in. Having a niche can make choosing a subject matter simple. If you’re having trouble coming up with ideas, think about common things your clients struggle with. Answer common questions. Share resources and research your clients might find helpful.
3. CASE STUDIES - This is a great way to show off your skills. Case studies showcase real-life success stories. They are similar to a testimonial, but they include more detail. You can share case studies on your website, on social media, on your blog and in your email marketing campaigns.
If you provide outstanding results for a client, get permission to share their story. Explain their struggle, the treatment you provided and their results. This is where good documentation comes in handy. Your SOAP Notes should connect the dots from start to finish. Share the highlights and your client’s take on the experience.
When you’re creating your 2022 massage marketing plan, keep in mind consistency is key. The best strategies won’t work if you don’t do them regularly. Choose strategies that you know you can stick to on a weekly or monthly basis.
You don’t need to perfect every strategy on this list. Start by choosing things you are most comfortable with, and branch out as you become more experienced. Your marketing skills will improve over time. Also, you don’t have to manage everything yourself. Automate what you can, and use massage marketing tools to save time and energy.