Do you want to streamline your massage marketing process? Do you wish you could spend less time on marketing AND reach more prospects? Of course you do. You’re busy. That’s why we put together this list of massage therapy marketing tools to make your life easier.
Marketing is a necessary part of running a successful practice - especially when you only get paid for the time you spend with clients. You’d don’t need a BA in marketing or full-time admin staff to effectively promote your massage business. However, you need the right tools if you don’t want marketing to be a full time job.
A quick search online will supply a seemingly endless list of marketing tools for business owners. To save you time, we’ve compiled this list of the best massage marketing tools for massage therapists.
The first thing you need to market your massage business is branding that people recognize. Your brand includes your massage logo, colors, fonts and images that you use to represent your business. You can hire a designer to create branding for you. However, if your massage marketing budget doesn’t allow for that, try using one of these tools to create your own.
With Canva, even less than artistic business owners can create professional looking graphics, images and logos. You can do a lot with the free version and easy to use templates. If you want something a little more custom, upgrade to the pro version for a small fee. For a relatively low price, you’ll have access to millions of stock images, templates and tutorials. You can DIY an entire branding suite.
If you’d rather not create everything yourself, consider using a tool like TailorBrands. They use AI (artificial intelligence) to create logos in minutes. All you have to do is answer a few questions about your business. Then AI will create a unique, professional logo that will look good on a massage business card, website or social post.
Once you have branding you’re proud of, it’s time to reach out to your subscribers. Creating email marketing campaigns for your massage business is one of the most effective ways to promote new services, sales and to nurture existing relationships. To do this well, you need an email marketing tool that makes the process easy, trackable and automated.
One of ClinicSense subscribers' favorite features is the email marketing campaigns. You can use this feature to automatically send availability campaigns to fill open time slots. You can also automate win-back campaigns for clients who haven’t made an appointment recently. This means you can get more bookings without having to invest a lot of time in advertising.
MailChimp has a reputation for offering everything you need to create, track and send email marketing campaigns. Their free version is enough to get you started. You can use their templates to craft emails and schedule mailings. You can also track analytics like open rate and click through rate to see how you’re doing. You can upgrade to a paid version for more variety in email templates.
Social media is an excellent way to connect and engage with your following. BUT you need to post regularly for your efforts to pay off. The most effective way to do this is by creating a bunch of social posts at one time. Then schedule them to publish in advance. These tools can help you batch and schedule your social media posts. Just remember, you’ll still need to pop in and respond to comments on a daily basis.
The free version of Buffer allows you to create and schedule posts up to 2 weeks in advance, on up to 3 platforms. This means, you only need to set aside time to create posts a couple times a month. You can upgrade to the paid version of this tool to receive analytics on the performance of your social posts. That way you can see what’s working and what’s not. Plus, the paid version allows for unlimited posts, on as many platforms as you like.
If you have a massage therapy blog you’d like to promote on Pinterest or use Instagram as your primary social media, Tailwinds is the tool for you. You can upload photos and design images in seconds. They’ll automatically be the right shape and size for these two platforms. You can use their hashtag finding tool to figure out which ones your potential clients are following. You also get analytics and scheduling. The free version is all most massage therapy businesses will need, but there are a variety of upgrades available.
If your massage marketing plan is centered around people visiting your website, you need people to find it. It’s worth mentioning the list of paid ads in search listings is only getting longer. That means the organic search results are getting pushed farther and farther down the page. When people type in “massage therapist near me,” does your business show up? If it doesn’t, there are a few ways to make sure it does. The simplest way is to pay for a top spot on the page.
You may have noticed that when you search for something online, the top few listings are labeled as Ads. You can pay for a top spot in searches for particular keywords using Google Adwords. If you’re on a budget, the pay per click option is a smart choice. You can use their keyword search tool to figure out what potential customers are searching for. Then create an ad for that keyword, and only pay when people click on your advertisement.
There’s more competition online than ever before. If you’re serious about competing online, invest in a tool to research the competition and analyze different ad variations. Spyfu is one of many keyword research tools out there. You can use it in conjunction with Google Adwords to beat the competition. It’s also useful for improving the SEO and organic search results of your massage therapy website and blog posts. This tool is more expensive than other tools on this list, but it’s still reasonably priced for the service it offers.