With LinkedIn’s professional reputation, its adoption rate among healthcare practitioners has been increasing. A quick search shows that there is now well over two million people in the healthcare industry on LinkedIn.
While social networks like Twitter and Facebook are great for engaging with patients and attracting new business, the benefits of LinkedIn revolve more around professional development.
LinkedIn is the place to post your CV online. Even if you’re happy with your current situation or are self-employed with no plans to apply for a new position, it’s important to have a LinkedIn profile for networking reasons. When you meet someone new (perhaps at an industry convention) they will go back to the office and Google your name to learn a little more about you. If you have a LinkedIn profile, it will likely be the first result in Google, giving your new acquaintance a quick, professional glimpse into your career and credentials. However, if you’re nowhere to be found, you may miss out on a potential business opportunity.
Additionally, don’t be surprised if a potential patient Googles your name when searching for a new healthcare professional. While it won’t be the sole factor in choosing you as their healthcare provider, a chance to view your LinkedIn profile and your CV can be comforting.
Perhaps the highlight for most LinkedIn users is groups. These communities provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. It really is a great way to stay in touch with the latest trends in your industry.
These are the main benefits of LinkedIn for doctors, but I’d encourage you to do some exploring on your own. Obviously with a busy schedule it’s important that you choose only to engage with the social networks that you feel will offer the most return on the time you invest (in the form of new patients or continuing education).