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How The Black Friday Gift Card Challenge Works To Boost Sales

Marketing

How The Black Friday Gift Card Challenge Works To Boost Sales

updated on

November 18, 2024

Selling gift cards is a fantastic way to boost your massage business sales, and the Gift Card Challenge will help you do that.

This will be the 3rd year in a row that we are running the challenge, after positive feedback and celebration after you collectivly sold over $230k in gift cards last year! 

What Is The Goal Of The Gift Card Challenge? 

The big goal is really up to you; here are some of the common reasons why ClinicSense customers choose to participate: 

  • Boost Revenue: Black Friday is the perfect opportunity to drive sales. A small discount can lead to a big impact, helping you close the year with strong numbers for the year ahead.
  • Show Client Appreciation: Your clients will love the chance to save with a special Black Friday discount, showing them that their loyalty is valued.
  • Attract New Clients: Many gift card buyers will purchase for friends and family, giving you a chance to welcome new clients to your practice.
  • Learn Marketing Skills: This challenge teaches you how to use ClinicSense’s marketing tools, setting you up to run successful campaigns independently in the future
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Hear From the 2023 Gift Card Challenge Participants

How Does The Gift Card Challenge Work? 

Every year the challenge works the same - for the 4 days leading up to Black Friday, Black Friday, and the one day following it we will send you one ten-minute mission to complete.

Complete the mission and watch your gift card sales skyrocket; that's it! 

What Will The 10-Minute Missions Entail? 

Each day we will send you a short email outlining how to execute your mission; these are the 6 missions you will need to complete to boost your sales!

Mission #1 | 4 Days Before Black Friday | Add the Gift Card Button to Your Website

Make it easy for your clients to purchase gift cards online by adding the gift card button to your website.

ClinicSense makes this process seamless, ensuring clients can quickly find and buy your services as gifts for their loved ones.

Mission #2 | 3 Days Before Black Friday | Add a Promotional Code

It’s time to set up your deal! We recommend offering a 20% discount on gift cards.

With ClinicSense, you can easily create a promotional code, and we’ll guide you step-by-step to ensure it’s up and running in no time.

Mission #3 | 2 Days Before Black Friday | Send a “Teaser” Email

We’ve got your back when it comes to email marketing. On this day, you’ll send a teaser email to your clients, letting them know something exciting is coming.

The email will already be pre-written in your ClinicSense newsletter account—just customize it with your personal touch and hit send!

Mission #4 | 1 Day Before Black Friday | Build Anticipation

With Black Friday just a day away, remind your clients about the deal in your second email. This creates anticipation and ensures they’re ready to act when the sale goes live.

The email will already be pre-written in your ClinicSense newsletter account—just customize it with your personal touch and hit send!

Mission #5 | Black Friday! | Launch Your Black Friday Sale

It’s showtime! Send out the third email to announce that your Black Friday deal is officially live. Encourage your clients to grab discounted gift cards while they’re available, creating urgency to drive immediate sales.

The email will already be pre-written in your ClinicSense newsletter account—just customize it with your personal touch and hit send!

Final Mission | 1 Day After Black Friday! |  Extend the Deal

Surprise your clients with an extra day to snag the discount. Send out your final email to let them know the sale has been extended, giving those last-minute buyers a chance to act.

The email will already be pre-written in your ClinicSense newsletter account—just customize it with your personal touch and hit send!

gift cards are good

What Tools Do You Need To Join The Challenge?

You could technically do this challenge on your own, but if you want to participate in the ClinicSense challenge where we pre-load your emails for you - here is the toolkit that will set you up for success.


The ClinicSense Standard Plan

The ClinicSense Standard Plan will enable you to use the email marketing tools to connect with your clients.  If you are currently on the Lite Plan, this is a chance to upgrade risk free! Why? 
Because our promise is that if you upgrade and complete each 10-minute mission of the challenge, you will sell $250 in gift cards - if you don't we'll credit your account $50! 

You can upgrade your account HERE.


ClinicSense Email Newsletters

If you are on the Standard Plan, you will have access to email newsletters - using this feauture we will pre-polulate your account with an email to send out each day of the challenge that requiers client commms!

An Imported Client List

This challenge works because you are emailing your client base; if you have just signed up to ClinicSense and have yet to import your clients, you should do this before you participate to get the largest reach.

You can learn more about importing your client list HERE.

A Canva Account (Optional) 

This is optional - but during the challenge in the community we will be sharing templates that you can share on your social media accounts! These templates will be created using the free design tool, Canva.

Why Else Should You Join The Challenge? 

Aside from the obvious reasons like showing your customers appreciation and setting yourself up for the year ahead - there are a few other reasons you might choose to participate:

It’s Free and Easy:

This challenge is completely free to join and only requires 10 minutes of effort per day. The tasks are simple, and we’ve taken care of most of the heavy lifting by pre-populating your email templates.

Build Confidence in Marketing

Running this campaign will give you hands-on experience with ClinicSense’s marketing tools, empowering you to create future promotions with ease.

Try The Standard Plan Risk Free

If you are on the lite plan, you will need to upgrade to the standard plan to participate so we can populate your ClinicSense newsletters - however, if you upgrade, complete the missions, and don’t sell at least $250 in gift cards, we will give you your money back!

Join the ClinicSense Community

If you’re not already a part of the ClinicSense community, now is the time to join! You’ll get to connect with other massage therapists, share your progress, and gain support as you complete the challenge.

How to Get Started

Participating in the Black Friday Challenge is completely optional, but we’d love to see you join!

The challenge doors are open until November 20th, 2024 - Sign Up HERE and we will be in touch!

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