Looking for ways to advertise your massage business online? Start by creating a listing on massage sites to advertise your business. Then sign up for local business listing and review sites. This will get your name in front of a lot more prospects.
Advertising your business online is essential in this day and age. Think of all the times you pick up your phone to look up a business in your area. It’s important to be on the list when someone searches for massage therapists in town. Advertising your business on online directories is one way to make sure your name shows up.
The more places you’re listed, the more likely prospective clients will find you. In this article, you learn how and where to advertise your business online.
Get Found Online: A simple guide to advertising your business
Advertising your massage business online isn’t that complicated. It’s also not expensive. Many online directories are free to list your business.
Building an online presence requires a significant initial time investment. But, once you have everything setup, it pretty much takes care of itself.
Here’s what you need to get started.
- Business name
- Business address
- Website (You can list your business in directories even if you don’t have a website, but it helps if you have one.)
If you need guidance on creating a website, check out these articles.
Simply having a website isn’t enough to drive traffic to it. You need to create listings on other sites to advertise your massage business too.
2 ways advertising in online directories will help grow your business.
1. Even if your website doesn’t show up on the first search page, these listing sites will. People will find you because you're listed in these directories.
2. Being listed on other websites will improve the SEO for your massage website. The more sites that link back to your website, the higher your website will rank in organic searches.
There are many online directories available. Choose from local listing sites, review sites, social media, and even massage sites to advertise your business on.
Start Local: Advertise Your Massage Business on Local Sites
Local listing sites are often the first thing that shows up in searches. List your massage business in ALL the major local sites.
What’s on the top of every search page? A map with the search engine’s own listings. You want your business to be on this list.
With ClinicSense, you can set up online booking directly through your google listing. People don’t need to visit your website to make an appointment. They can do it directly from the search results page.
Advertising your massage business on local sites is usually free. Just create an account. Once you have an account, share your business details, logo, and hours.
Make sure your contact information is up to date, and the link to your website works. Also, spend a little time on your business description. This is your chance to show off where you really shine.
Here’s a list of local business listing websites to get you started.
Click the links to create an account and list your business in their directories.
Get Professional Recognition: Massage Sites to Advertise Your Business
Almost every professional massage organization has an online directory listing its members. Listing your business in these directories can increase your credibility because these organizations verify your credentials.
Most professional massage organizations charge an annual fee. However, your business listing is just one of the benefits they offer. Benefits often include things like discounts on services, free resources, continuing education, and massage liability insurance.
Choose one or two of these organizations to join or subscribe to. Then create an account to create a listing for your business.
- AMTA - American Massage Therapy Association
- NCBTMB - National Certification Board for Therapeutic Massage and Bodywork
- RMTAO - Registers Massage Therapists’ Association of Ontario
- ABMP - Associated Bodywork & Massage Professionals
Get People Talking: Review Sites to Advertise Your Massage Business
Advertising on massage sites can help you gain the trust of prospects. However, the one type of site that may garner you even more credibility is review sites. Getting more reviews is a great strategy for growing your business.
Prospects want to know that people had good experiences with your business before they commit. Creating a listing on review sites can help you collect that social proof. Positive reviews will help convince prospects to choose you.
Even though most local sites collect reviews, many customers still use traditional review sites to find service providers. Online directories like these often beat out individual businesses in the search rankings. So it pays to advertise in their directories.
Sign up for as many review sites as you can. Then prompt clients to leave you a review after they visit your clinic. Don’t forget to respond to reviews. This allows prospects to see that you value your clients. That’s a big deal.
Engage with Prospects: Advertise Your Massage Business on Social Media
Social media is a great resource for advertising your business. It’s free. It’s even possible to use it in lieu of a massage website.
Your customers spend a lot of time on social media. That makes it a great place to engage with them. You can even create ads for Facebook and Instagram to target your ideal customers.
However, going this route requires more work than just creating a listing. If your social media account is going to work for you, you must be active on the platform. People can contact you directly on social media, so be ready to respond promptly. You also need to create regular massage social media posts to promote your business.
Think of your business social media profile as a mini website. Share your contact details, massage logo, pictures, details about your services, and more.
If you use Facebook or Instagram, you can even embed online booking onto your profile page with ClinicSense.
If you have a traditional website, link it to your social media business pages. Link the website to those social platforms too. That way, website visitors can engage with you on social media too.
These are the best social media platforms for massage therapists.
Next Steps: Create a Plan to Manage your Online Presence
Set aside a block of time (or several) to create listings on as many online directories as possible.
Follow these steps to advertise your massage business online.
- Write a killer business description. Highlight what makes your massage practice unique and the types of people you work with.
- Use the above lists to choose which local, review, social and massage sites to advertise your business on.
- Create accounts with each site. Fill out the profile entirely, and use the same business description in each one.
- Link your online scheduling to the platforms that support it.
- Keep the links to all these accounts in a folder that’s easy to access.
- Set a time each week to respond to reviews left on your listing.
- Update your listing as your business changes, moves or grows.