Do you struggle to articulate the values of your massage business? Need help putting your intentions into words? In this article, you’ll learn to write an impactful and concise massage therapy mission statement. We’ll give you plenty of examples to spark your imagination. After reading this, you’ll be able to craft your own and put it into action.
A mission statement is a brief description of why a business exists and what makes it different. A massage therapy mission statement clearly outlines the values, vision, and philosophy of a massage business.
Ultimately, it tells your clients, staff, and the rest of the world, what your business is all about. It explains the why and how of your massage business.
Every massage business offers massage therapy, but not every massage business is like yours. Your massage therapy mission statement is your chance to describe the purpose of your business and how that’s different from the others.
A massage therapy mission statement will keep you on track in creating the practice of your dreams. That sounds a little grandiose, but it’s true.
Before you begin writing, take time to think about what your business means to you. Why did you start it?
It’s a good idea to talk to friends, family, or colleagues about this. Sometimes, things that come up in conversation have more depth than what’s in our heads. Other times, someone else’s words can inspire a more thoughtful explanation. Even if you have the perfect explanation without talking to anyone, your mission statement is for sharing. Conversations can help you figure out the best way to share your intentions.
The goal is, to sum up the purpose and values of your business. This is your mission. Ideally, you do this in as few words as possible (so choose the best ones).
1. Let your words flow. Write down the most important things about your business. What does it provide? How do you do it? What are the intention and core beliefs behind it all? What’s the goal of the whole thing?
2. Condense it down to a brief statement. Take the strongest pieces from step one and craft that into a single phrase. It takes creativity to convey the meaning in just a sentence or two, but it’s possible when you choose the most impactful words.
Remember, you want your mission statement to be a true reflection of your business values. You want it to resonate with prospective clients and employees. You also want people to read it and understand it.
Your mission statement is the words your business lives by. Use it to guide how your business grows and changes. Use it to guide how your business engages with customers. Use it to always show up the way you intend.
Here’s how a mission statement works in action.
First, you create a massage therapy business plan. Your mission statement will be included in this plan, and it’ll help shape your vision.
When you’re ready to hire a massage therapist, use your mission statement to choose the right candidates and to train them to do it your way.
Then, use it in your marketing. Share it with the world by putting your massage therapy mission statement on your website, brochures, and in the signature of your email marketing campaigns.
Remember, your mission statement isn’t just written words. It’s reflected in the language you use every day and the way you do business. Once you create it, be it.