Marketing
January 16, 2024
Looking for ways to advertise your massage business online? It’s hard to grow a practice solely through in-person marketing - because your time is best spent with your hands on paying clients. If you’re looking for a more passive way to grow your business, check out these top 20 websites to advertise your massage services.
This guide will teach you easy ways to get noticed online - without an ongoing time investment. That means once you set it up, your advertising runs itself, and you can spend your time doing the work you love (or taking the day off).
Ready to get more new clients? Let’s dive in.
To get your massage business found online, start by creating listings on massage sites and signing up for local business and review sites. Being listed on multiple online directories increases your visibility and helps prospective clients find you easily. It's a cost-effective way to boost your online presence and improve your website's SEO, ensuring your business stands out in online searches.
Advertising your massage business online isn’t that complicated. It’s also not expensive. Many online directories are free to list your business.
Here’s why advertising your business online is essential: How often do you pick up your phone to look up a business in your area? It’s important to be on the list when someone searches for massage therapists in town. Advertising your business on online directories is one way to make sure your name shows up.
The more places you’re listed, the more likely prospective clients will find you. Building an online presence requires a significant initial time investment. But, once you have everything setup, it pretty much takes care of itself. In this article, you learn how and where to advertise your business online.
Advertising your massage business online is pretty basic. Here’s what you need to get started:
If you need guidance on creating a website, check out our Guide To Massage Therapy Website Design.
Simply having a website isn’t enough to drive traffic to it. You need to create listings on other sites to advertise your massage business too.
There are many online directories available. Choose from local listing sites, review sites, and even massage sites to advertise your business.
The best websites to advertise massage services are local business listings, massage sites, and review sites. Here are the best ones:
Local listing sites are often the first thing that show up in searches. List your massage business on ALL the major local sites. What’s on the top of every search page? A map with the search engine’s own listings. You want your business to be on this list.
With ClinicSense, you can set up online booking directly through your google listing. People don’t need to visit your website tomake an appointment. They can do it directly from the search results page.
Advertising your massage business on local sites is usually free. Just create an account. Once you have an account, share your business details, logo, and hours.
Make sure your contact information stays up-to-date. Double check that the link to your website works. Spend a little time on your business description. This is your chance to show off where you really shine.
Here’s a list of local business listing websites to get you started. Click the links to create an account and list your business in their directories.
Google Business Page is a powerful tool for local businesses. It allows you to create a detailed profile that appears in Google Search and Maps when potential customers search for services in your area. You can showcase essential information like your business address, contact details, hours of operation, and customer reviews. By optimizing your Google Business Page, you increase your visibility to local clients and make it easier for them to find and connect with your massage services. Don’t forget to integrate your online scheduling to your Google Business Page!
Apple Places, also known as Apple Maps Connect, is a platform that enables businesses to list their services on Apple Maps. By creating a business profile on Apple Places, you can ensure that your massage services are easily discoverable to iOS users. This listing includes crucial information such as your business location, contact details, and website link. Appearing on Apple Maps can help you reach a broader audience, especially among iPhone and iPad users, enhancing your online presence and attracting potential clients to your massage business.
Bing Places for Business is a platform provided by Microsoft's Bing search engine, allowing businesses to create and manage their online presence on Bing. By setting up a business profile on Bing Places, you can ensure that your massage services are visible to Bing users searching for local businesses. This listing includes essential information such as your business location, contact details, and operating hours. Being listed on Bing Places can improve your online visibility, making it easier for potential clients to discover your massage business through Bing search results and maps.
Yellow Pages is a well-known online directory and business listing platform that connects consumers with local businesses, including massage services. By creating a business listing on Yellow Pages, you can reach a broad audience searching for various services. Your listing typically includes essential information such as your business name, address, phone number, website link, and a brief description of your massage services. Yellow Pages remains a popular choice for consumers seeking local businesses, making it an effective platform to increase your online presence and attract potential clients to your massage business.
Angie's List is a trusted online platform that specializes in connecting consumers with high-quality local service providers, including massage therapists. Businesses on Angie's List are typically reviewed and rated by members, providing potential clients with valuable insights into the quality of services offered. By listing your massage services on Angie's List, you can gain credibility and trust among potential clients who rely on reviews and recommendations. This platform allows you to showcase your expertise and build a positive online reputation, making it easier for prospective clients to choose your massage services with confidence.
Superpages is an online business directory and local search platform that helps consumers find various services, including massage therapists, in their local area. By creating a business listing on Superpages, you can provide essential information about your massage services, such as your business name, address, phone number, website link, and a brief description. Superpages allows you to reach a wide audience of potential clients actively searching for local businesses. Listing your massage services on Superpages can boost your online presence and increase your chances of attracting new clients to your business.
MerchantCircle is an online marketing platform designed to connect local businesses, like massage therapists, with potential customers in their area. It offers a range of tools and services to help businesses create and manage their online presence. By listing your massage services on MerchantCircle, you can provide vital information, including your business name, location, contact details, and a description of your services. This platform facilitates engagement with the local community and can help you attract new clients who are actively seeking services in your specific geographic area. Listing on MerchantCircle can enhance your online visibility and reputation among local customers.
Almost every professional massage organization has an online directory listing its members. Listing your business in these directories can increase your credibility because these organizations verify your credentials.
Most professional massage organizations charge an annual membership fee. However, your business listing is just one of the benefits they offer. Benefits often include things like discounts on services, free resources, continuing education, and massage liability insurance.
Choose one of these organizations to join. Then, create an account to create a listing for your business.
You can be a member of more than one massage organization. Many organizations have similar benefits, but each has their own mission, events, and unique perks.
The American Massage Therapy Association is a professional organization that represents massage therapists in the United States. It serves as a valuable resource for massage therapists, offering education, advocacy, and networking opportunities. AMTA provides members with access to resources, continuing education, and industry updates, making it an essential organization for massage professionals. Being a member of AMTA can enhance your credibility as a massage therapist and provide you with valuable support and resources to grow your practice and advance your career in the field.
CMOTA is a professional organization dedicated to representing and supporting massage therapists and manual osteopathic therapists in Canada. It serves as a hub for practitioners in these fields, offering resources, education, and advocacy. CMOTA provides members with access to valuable tools, including networking opportunities, continuing education, and industry updates. Being a member of CMOTA can help enhance your professional development, provide credibility in your practice, and keep you updated on the latest developments in the massage and manual osteopathic therapy industry in Canada.
NCBTMB is a prominent organization in the United States that provides certification and credentialing for massage therapists and bodywork professionals. It offers nationally recognized certifications, such as the Board Certification in Therapeutic Massage and Bodywork (BCTMB), which demonstrates a high level of competence and professionalism in the field. NCBTMB plays a crucial role in ensuring high standards and ethics in the practice of therapeutic massage and bodywork. Becoming certified through NCBTMB can enhance your credibility as a therapist and open up career opportunities in the industry.
RMTAO is a professional association that represents and supports registered massage therapists in the province of Ontario, Canada. It plays a vital role in advocating for the profession, providing educational resources, and promoting high standards of practice. RMTAO offers its members access to valuable tools, including continuing education, networking opportunities, and industry updates. Being a member of RMTAO can enhance a massage therapist's professional development, provide a sense of community within the field, and ensure adherence to ethical and regulatory standards specific to Ontario's massage therapy industry.
CRMTA is a professional organization representing massage therapists across Canada. It is committed to advancing the field of massage therapy and promoting the well-being of its members. CRMTA provides a platform for massage therapists to access resources, continuing education opportunities, and advocacy for their profession. Being a member of CRMTA signifies a commitment to professional development and adherence to high ethical and practice standards in the field of massage therapy in Canada. It offers a supportive community and valuable resources to help massage therapists thrive in their careers.
ABMP is a leading professional organization in the United States dedicated to supporting massage therapists and bodywork professionals. It offers a range of resources, benefits, and advocacy for its members. ABMP provides access to continuing education, liability insurance, and industry publications, making it a valuable resource for practitioners in the field. Being a member of ABMP demonstrates a commitment to professionalism, ethics, and ongoing education in massage therapy and bodywork. It also offers a sense of community and support for massage therapists throughout their careers.
Massage therapy directories are a valuable asset for growing your business in the digital age. These specialized platforms are tailored to the needs of massage therapists, providing an ideal platform to showcase your services to potential clients actively seeking therapeutic treatments. To take advantage of these directories, create a compelling profile that highlights your qualifications, services, and contact details. By doing so, you'll improve your visibility and connect with individuals who are specifically searching for the benefits of massage therapy.
At MassageFinder, their mission is clear: To bring you more massage clients. They connect massage therapists with real people in their area who are actively seeking therapeutic bodywork. For massage professionals, MassageFinder offers an opportunity to advertise their services and establish a strong online presence. While they charge a monthly fee, their goal is simple - to help therapists grow their client base. They believe that every massage is unique, and it's their passion to refer therapists to clients who will truly appreciate and benefit from their individual brand of therapy.
Healthgrades is a prominent online platform that provides comprehensive information about healthcare providers, including massage therapists. It allows professionals to create profiles, share their qualifications, and receive patient reviews and ratings. For massage therapists, being listed on Healthgrades can increase their visibility and credibility in the healthcare community. Potential clients can access valuable information to make informed decisions when seeking therapeutic services. Healthgrades is a valuable tool for connecting massage therapists with individuals looking for trusted healthcare providers.
Zeel is a convenient and innovative platform that connects clients with licensed massage therapists for in-home or on-demand massage services. Clients can book a massage through the Zeel app or website, and a qualified therapist will come to their location at their chosen time. For massage therapists, Zeel offers opportunities to expand their client base and provide on-demand services in various locations. It's a user-friendly platform that enhances accessibility to massage therapy, making it more convenient for clients and providing additional opportunities for therapists to grow their practice.
Advertising on review sites can help you gain the trust of prospects. However, the one type of site that may garner you even more credibility is review sites. Getting more reviews is a great strategy for growing your business.
Potential clients want to know if other people had good experiences before they commit. Creating a listing on review sites can help you collect that social proof. Positive reviews will help convince prospects to choose you.
Even though most local sites collect reviews, many customers still use traditional review sites to find service providers. Online directories like these often beat out individual businesses in the search rankings. So it pays to advertise in their directories.
It’s a good idea to have a profile on as many review sites as you can. However, it’s wise to direct all your customers to one review site, so you can rack up A LOT of reviews in one place. Google is free and the most visible, so for most therapists that’s the best site to invest in advertising your massage services. Don’t forget to respond to reviews. This allows prospects to see that you value your clients. That’s a big deal.
Yelp is a widely recognized online platform that focuses on user-generated reviews and ratings for local businesses, including massage therapists. Businesses can create profiles on Yelp to showcase their services, location, contact details, and photos. Yelp provides an opportunity for clients to share their experiences and rate the quality of services they receive. For massage therapists, having a presence on Yelp is essential for building a positive online reputation and attracting potential clients. Positive reviews on Yelp can significantly influence a therapist's credibility and trustworthiness in the eyes of potential clients searching for local services.
Thumbtack is an online platform that connects service providers, including massage therapists, with clients in need of various services. Massage therapists can create profiles on Thumbtack, outlining their services, rates, and qualifications. Clients can then browse these profiles, read reviews, and request quotes from therapists. Thumbtack simplifies the process of finding and booking local services, making it a valuable tool for massage therapists to expand their client base and connect with potential clients actively seeking therapeutic services in their area.
Expertise is an online directory and review platform that helps consumers find local professionals and businesses, including massage therapists. Expertise uses a rigorous selection process to curate listings of top-rated professionals in various industries, ensuring that clients can easily access high-quality services. For massage therapists, being featured on Expertise can increase their visibility among potential clients seeking trusted and skilled practitioners. Expertise provides a platform for therapists to showcase their qualifications and expertise, ultimately helping them attract new clients and build a strong online presence.
You previously learned about creating a google business page. That listing makes it easy for customers to leave feedback and rate their experiences with your business. Google reviews are the gold standard for review sites, and if you only invest in one, it should be Google. This is the first place most customers will look. ClinicSense has a feature called the Google Review Booster that can help you collect positive reviews and get clients to post them directly to Google. If you do nothing else, do this.
Beyond dedicated massage therapy directories and review platforms, there are several other digital avenues to explore when it comes to expanding your online presence. In this section, we'll delve into alternative channels that can help you reach a wider audience and connect with potential clients in unique and engaging ways. From harnessing the power of social media to exploring opportunities in podcasts and seeking recognition through award sites, these additional platforms offer diverse avenues to promote your massage services and grow your client base.
Social media is a great resource for advertising your business. It’s free. It’s even possible to use it in lieu of a massage website.
Your customers spend a lot of time on social media. That makes it a great place to engage with them. You can even create ads for facebook and instagram to target your ideal customers.
However, going this route requires more work than just creating a listing. If your social media account is going to work for you, you must be active on the platform. People can contact you directly on social media, so be ready to respond promptly. You also need to create regular massage social media posts to promote your business.
Think of your business social media profile as a mini website. Share your contact details, massage logo, pictures, details about your services, and more. If you use facebook or instagram, you can even embed online booking onto your profile page with ClinicSense.
If you have a traditional website, link it to your social media business pages. Link the website to those social platforms too. That way website visitors can engage with you on social media too.
Social media is also a great place to connect with other health and wellness providers. Growing your network by joining local groups can lead to more referrals. You can also get a lot of support and ideas from other massage therapists by joining online social media groups like the ClinicSense Community Hub.
Podcasts offer a dynamic platform to showcase your expertise as a massage therapist and connect with a broader audience. Getting invited as a guest on relevant podcasts can be an effective way to establish credibility and reach potential customers who share an interest in health, wellness, and self-care.
Kickstart your podcast journey by reaching out to podcast hosts who cover topics related to massage therapy, holistic health, or self-improvement Many podcast hosts are actively looking for knowledgeable guests to enrich their content, so don't hesitate to send them a concise pitch outlining your expertise and the value you can bring to their audience.
Find suitable podcasts by exploring platforms like Apple Podcasts, Spotify, or Google Podcasts. Search for shows using keywords related to massage therapy, wellness, relaxation, or similar terms. Additionally, social media platforms and podcast directories often feature groups or communities where podcast hosts and potential guests connect. Joining these communities can provide valuable networking opportunities and increase your chances of securing guest spots on podcasts that align with your expertise and target audience.
Earning recognition from reputable award sites can significantly boost your massage therapy business's credibility and status in the eyes of potential clients. Many award sites exist to celebrate excellence in various industries, including healthcare and wellness. Winning or even being considered for an award can be a powerful marketing tool that sets you apart as a top-notch massage therapist.
To get started, research award sites that specialize in recognizing outstanding practitioners in the massage therapy field. Websites like the 'American Spa' Professional's Choice Awards, World Massage Awards, or local business award programs often have categories for wellness and massage services.
Check the eligibility criteria and application process for each award and ensure you meet their requirements. Nominations may require detailed information about your practice, client testimonials, and a demonstration of your commitment to excellence. Being recognized by an award site not only enhances your reputation but also reinforces your dedication to providing exceptional massage services to your clients.
Set aside a block of time (or several) to create listings on as many online directories as possible.
Follow these steps to advertise your massage business online.
When writing your description, use language your clients would use when searching for a therapist like you to increase your chance of getting found.
Managing your online reputation is crucial for your massage business. Utilize professional software like ClinicSense to streamline client reviews and feedback. Encourage satisfied clients to leave positive reviews, and promptly address any concerns to maintain a stellar online reputation. ClinicSense simplifies this process, ensuring a strong and trustworthy online presence.
Send Customer Surveys: Collect vital feedback to improve your business and keep customers happy. ClinicSense can automatically send out requests asking for feedback on their more recent visit.
Reach Out To Customers On Special Days: Never forget a birthday with automated birthday campaigns. Create email marketing campaigns promoting holiday specials and share self-care tips.
Offer Easy Booking Options: Let people book appointments when it’s convenient for them. No making a phone call, leaving a message, or waiting till normal business hours. Online booking puts your schedule at their fingertips, any time of day. You make their rules, they book the appointments.
SMS (Text) Message Appointment Reminders: The secret to rave reviews online is an excellent custom experience. That starts by reminding them to show up to their appointment - that’s where all the good stuff happens.
Notice The Little Things
Make people feel special, and they’ll reward you with referrals, positive reviews, and a shoutouts on social media. What’s the secret to making someone feel special? Taking notes and following up. Make good use of digital SOAP Notes by never forgetting the things that matter and the things they share.
If you want to take your business to the next level, ClinicSense offers a full suite of business and client management tools that will help you get there. Try it out for free.
For 14 days
