Working with expecting mothers can be rewarding. It’s a privilege to be a part of that special time in a woman’s life, and you can build your practice around it. If you're considering this niche, you may be wondering how to get prenatal clients. The path is pretty straightforward: specialize, network, and market yourself. Let’s look at how this works in practice.
How to get prenatal massage clients
If you’re wondering how to get prenatal massage clients, the short answer is “much like how you get other clients.” First, you get the necessary training. Then you create marketing material to promote yourself and educate prospects. Then market your services in a variety of ways.
- Get the necessary training. Before you begin offering prenatal massage, it’s critical to get the necessary training. Pregnant women have special needs and require special care. You need to dedicate time to study this specialization before you start practising on expecting moms. That means taking in-person, hands-on training.
- Create marketing material for this niche. Getting the word out is going to require educating potential clients. The best way to do that is to create your marketing around your speciality. Create online and in-person marketing materials to explain the benefits of what you do and who you help.
- Get the word out. How do you get prenatal massage clients? You get in front of as many people as possible. There are many ways to market yourself as a massage therapist. First, create a massage marketing budget. Then apply simple massage marketing strategies over time.
1. Get referrals: Start with who you know
The best marketing for massage therapists is word-of-mouth. Expecting moms are looking for someone they can trust. That often comes in the form of referrals.
Reach out to other professionals in the field. Sometimes the best way to get more referrals is to refer clients yourself. If you know an obstetrician, midwife, or doula that you’d recommend - start making those referrals. What goes around, comes around.
Referrals don’t have to come from medical professionals. They can come from other massage clients, family, friends and acquaintances. Start working your speciality into conversation when chit-chatting with people in daily life. There’s a good chance many of them know someone who needs your services.
2. Always have business cards on you
You never know who you might meet or talk to throughout your day. If prenatal massage comes up in conversation, you better be ready to hand over your card.
Imagine standing in line at the grocery store behind a pregnant lady who appears to be having some hip pain. The simple gesture of handing her your card, and saying a kind word, could land you a new client.
If a friend mentions her sister-in-law is expecting, hand her your card. If your accountant mentions his wife is pregnant, hand him your card.
3. Master your website
New clients will check out your website before making an appointment. You want to make a good impression and ensure the information they need is there.
Stick with a simple, clean design that looks professional and feels like your brand. Add prenatal massage to your services, and explain the benefits. Make your contact information easy to find. For best results, add online scheduling, so visitors can make an appointment right then.
If you want more people to find you online, invest some time into SEO for your massage therapy website.
4. Visit birthing centers
Get familiar with options available to women in your area. Take a tour, and bring your business cards and brochures with you.
On a tour, you’ll learn more about the facilities' offerings and perhaps meet the staff. Plus, you will bump into ladies who need your services. Ask if you can leave some cards and brochures for other people who take the tour.
5. Stay in touch after the baby is born
Keep in touch with the moms you work with before and after their pregnancy. Maintaining that relationship ensures she comes back when she needs you again. She may plan on having more children over the next few years. If she does, you’ll need your specialized skills again.
Happy clients are the best source of referrals. Don’t be shy about asking her to refer her friends and the other women in her birthing class. They need you too.
6. Create a blog for moms
A good way to market your services is to provide helpful and entertaining information on a blog. Share your expertise and personal insights in the articles you write. Once you write the articles, promote them!
Blogging can help you establish your authority as a prenatal massage specialist. Write about helpful self-care tips, personal experiences, and funny stories only moms would understand.
If you write consistently, over time your blog can become a valuable resource for prenatal massage clients. When women ask questions, you can share an article with them that answers that question. You can use blog posts in your email marketing campaigns and to promote your services on social media.
7. Advertise in-house
If you’re just adding prenatal massage to your roster, let your current clients know about it. These are the easiest people to market to, and the most likely to refer friends and family.
Post a sign in your office advertising your new service. Create a brochure explaining the benefits of prenatal massage and what to expect. Mention your new offering to people when they check out. They may not need it, but prenatal massage could be a good gift for their daughter, wife or friend.
8. Share your expertise on social media
Another way to get prenatal massage clients is to design your content strategy around that niche. Social media has a broader reach than most other marketing avenues - if you commit to posting on a regular basis.
Create fun and/or useful posts for expecting moms. Build your reputation as a prenatal massage therapist by using the following mix of posts: 75% educational and 25% promotional.
If you want to show up in the feeds of local expecting moms, consider running a Facebook ad for massage therapy.