Health And Wellness Business Tips

10 Steps To Launch And Grow A Wellness Business

updated on

August 10, 2023

Find yourself daydreaming about starting a wellness business that really helps people? There’s a real need for that. Don’t let not knowing how to start a wellness business get in your way. This article will give you the knowledge you need to get started. We’ll walk you step-by-step from starting a wellness to growing a thriving practice.

What are the 10 Steps To Launch A Wellness Business?

Before you can help anyone, you must build a solid foundation for your wellness business. Follow these steps:

  1. Identify Your Niche
  2. Conduct Market Research
  3. Create Business Plan
  4. Determine Legal Structure
  5. Obtain Necessary Licenses & Permits
  6. Pick Location
  7. Hire Staff
  8. Buy Software & Equipment
  9. Purchase Insurance
  10. Branding & Marketing

wellness business stats

How To Start A Wellness Business 

First, get clear on what type of wellness business you want to create. Do research to learn about legal requirements, local competitors, community needs, and industry trends. Then, create a business plan outlining the steps to starting a wellness business, and put it into action. 

1. Identify Your Niche

Who do you want to help? What do the people in your community need? These are the first questions to ask yourself when choosing a niche, but you’ll need to go deeper than there. A niche can be a very specific group of people or a hyper focused service.

Maybe you want to create a wellness center that helps people with chronic pain find relief without drugs. Maybe you’re a massage therapist. You’ll obviously offer massage services, but to whom? Do you specialize in a specific massage modality or offer a luxury spa experience?

Whatever it is, be specific.

2. Market Research

Don’t jump into business without conducting thorough market research. Not every great business idea is viable. It’s crucial to understand the demand for your chosen niche in your area.

It’s also essential to know your competition. Your success relies on you differentiating yourself from other wellness businesses with a similar offer.

Once you understand what people in your community really want and need, you can create a plan to become the solution to their problems.

3. Business Plan

Now that you have a vision, it’s time to make a plan. A business plan is a written document that outlines your vision for the business, how it will operate, a step-by-step plan to starting and growing the wellness business, and a timeline line for meeting specific benchmarks.

Creating a business plan is a chance to think through all the details, in advance. It covers everything from start-up costs to future financial projections. Not everything will go as planned. However, having a plan will help you get back on track when you veer of course.

4. Business Model & Legal Structure

Legal stuff makes some people nervous, but don’t worry. It’s really not that complicated. Plus, there are these people called lawyers who can help you out if you need it.

Business structure refers to how the business operates. If you’re a solo-practitioner, things are pretty straight-forward. However, if you plan to hire staff, there are a few things you need to figure out. 

Will your staff be employees or independent contractors? If you’re opening a massage clinic or multi-disciplinary practice, you might opt to rent out rooms instead of hiring staff. 

As for the legal stuff, most business owners choose to start their wellness business as an LLC to protect their personal assets. Alternatively, you can opt to be a sole-proprietor or incorporate. Legal structure primarily affects business taxes. Whatever you pick, file the corresponding paperwork with your local government.

5. Licensing & Permits

There’s always paperwork when you start a business. Starting a wellness business requires hiring licensed professionals. Wellness practitioners must hold required credentials in your state. 

For instance, MedSpas must be overseen by a physician or nurse practitioner. Massage therapists need massage licenses. Osteopaths must be certified. You get the idea.

Most likely, you’ll also need a business license. Check with local jurisdiction to find out what’s required in your area. 

6. Location

If you provide hands-on or in person services, you need an office space. Look for a commercial building or suite that’s available for rent or purchase. If you’re just starting out as a solo-practitioner, you may be able to rent a room in an existing clinic.

If you provide online services, like coaching or counseling, build a website and choose a platform to conduct meetings on.

7. Staffing

Depending on your business model, you may need to hire professionals such as wellness coaches, osteopaths, dietitians, or massage therapists. This involves writing a job description, finding qualified candidates, conducting interviews, and training new hires.

For administrative tasks, consider using clinic management software instead of hiring a receptionist. This can save you A LOT of money, and streamline your business processes.

8. Software & Equipment

Your wellness center needs furniture, decor, and professional equipment. You also need software to keep the business running smoothly. 

Clinic management software is essential to managing and growing a wellness business. Look for features like online schedulinginvoicingSOAP Notesbuilt-in marketing features, and reporting. Pick something affordable that will improve productivity, minimize necessary staff, and increase sales.

9. Insurance

Now that you’re a business owner, you need business insurance and liability insurance. Liability insurance protects your assets if a patient is injured during treatment. Business insurance covers everything outside of that.

You can’t afford not to have insurance. It can be the difference between being in business or going bankrupt. You can obtain insurance from professional organizations and traditional insurance providers.

10. Branding & Marketing

Branding involves creating a mission statementdesigning a logo, and building a website. Your brand is how people recognize your business. It’s what it looks, what it feels like, and how it presents itself to the world. Think of your brand as your business’s personality.

Starting a wellness business requires a lot of marketing. Put together a strategic marketing plan to get your name out there and promote your services. You can market your wellness business on social mediaadvertise online, and network with people in your neighborhood.

Once you have a few customers, use marketing software to stay in touch with them and promote new services, practitioners, or specials. 

wellness priority

How Do I Sell Health & Wellness?

Selling health and wellness effectively requires educating your audience on the benefits and authenticity of your services. Utilize content marketing, social media, and partnerships with health professionals to convey value. Tailor your marketing strategies to engage and build trust with your ideal customers.

Do Wellness Centers Make Money?

Wellness centers can be profitable enterprises when managed effectively. Success hinges on offering high value services, cultivating a loyal customer base, and implementing savvy marketing strategies. Staying up on industry trends and focusing on customer satisfaction are also key to generating revenue.

Use Clinic Management Software To Grow Your Wellness Business

Starting a wellness business is just the beginning. Once it’s up and running, it must grow!. Using clinic management software puts you ahead of the curve. You don’t have to rely on people and self-made systems to make it work. The software manages the business for you, so you can put your energy into making clients happy.

ClinicSense has the features you need at a price a start-up can afford. Here’s how ClinicSense can help you start and grow your wellness business.

  • Online Scheduling: No need for a receptionist. Let your customers book directly from your website or social media. Research shows that 67% of patients prefer to book online. You’ll attract more new clients by simply having an option to book online.
  • Email Marketing: Believe it or not, the best form of marketing is still email. Your current customers are your biggest asset. ClinicSense makes staying in touch simple.
  • Automated Marketing: Marketing only works when done consistently. That’s what automation is for. Set it and forget it. Automatically send availability campaigns, birthday cards, win-back campaigns, and more.
  • Online Gift Certificates: Make it easy for your followers to share the love with online gift certificates. Promoting gift certificates throughout the year can really increase revenue. Purchases can be made any time of day. You’ll literally make money in your sleep.
  • SOAP Notes: Customizable SOAP notes make charting easy and fast. The efficiency frees up time for more clients or a little R&R.
  • Digital Intake Forms: Your clients and therapists will appreciate getting the paperwork done ahead of time. Plus, there’s nothing more professional than handling all that business upfront.
  • Invoicing: You went into business to help people AND to make money. ClinicSense makes it easy to collect payment, enforce your cancellation policy, and track sales.

Feeling inspired? Get to work on bringing your dream to life. Fast track your success by starting a free trial of ClinicSense as soon as you start your wellness business.

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