Every year, billions of people make a new year's resolution to improve their health. They plan to hit the gym, take better care of themselves and address nagging ailments - all this to say - the time has never been better to lean into trying out some massage therapy advertising ideas to land new clients in 2023!
As a massage therapist or health & wellness practitioner, you’re in the business of improving the quality of peoples lives. The health & wellness services you offer are vital to the health and happiness of so many people, and a lot of people are going to be looking for ways to lean into wellness as 2023 ramps up!
As you know, massage is beneficial for mind, body, and spirit. No matter what someone’s health goals are this year, massage can help, but how can you share that with your potential new clients?
So how do you convey the therapeutic benefits of massage in a way that makes people pay attention?
You make it about them.
Brainstorm ideas for advertising massage for wellness. Instead of focusing on the features of your offerings, focus on the benefits and outcomes. A feature is a modality. The benefit is the reason the modality is used. The outcome is the result the treatment provides.
Here are some examples..
Feature: Swedish Massage
Benefit: Relaxation and stress relief
Outcome: Feeling calm and more focused
Feature: Deep tissue massage
Benefit: Decrease muscle tension
Outcome: Fewer tension headaches
Focus on the benefits and outcomes that matter most to your ideal clients.
It’s helpful to have a niche (or a few niches). A niche is a specific type of client you work with. This could be athletes, busy executives, chronic pain sufferers, or people with a certain type of injury or issue. Having a niche will help you streamline your messaging and get the attention of the right people.
You don’t need to be sales-y. You need to inspire people. Implement 2-3 of these massage advertising ideas to promote yourself as part of your client’s wellness plan this year.
1. Update Your Website To Increase Bookings
Your website is where people go to find you online - so it should tell them who you are, what you do and provide them with an easy online booking solution within a matter of minutes.
Design your massage therapy website around the benefits you want to promote and clients you want to attract. There’s no limit to the amount of information you can share on a website. That said, it’s usually best to keep your message short and concise.
If you don’t have an online presence, potential clients asking Google for suggestions won’t find you. Even if you rely heavily on word of mouth and referrals, you need a website. People who are referred to you want to look at your website to learn more before they commit.
2. Get Case Studies, Referrals And Google Reviews!
People want proof that you can deliver the results you claim. Reviews and testimonials can provide supporting evidence. Take social proof a step further by sharing case studies on your website, request reviews from past clients, try out new google review campaigns, and share your customers experiences in email marketing campaigns.
What is a case study?
A case study is the short story version of a testimonial. If a client experiences exceptional results from your treatment, ask permission to share their story. Share the reason they started massage therapy. Then explain the method of treatment and the outcome. If postural distortions were corrected, before and after photos can add a “wow” factor.
How can I get google reviews?
ClinicSense recently launched a new feature on their new Standard plan called the Google Reviews Booster where clients who have booked 3 times are e-mailed and asked if they enjoyed your therapy and if they could rate it out of 10. If they liked it - then you can reach out to them and request a google review, knowing it will be a good one!
3. Give Your Massage Therapy Branding a Refresh
As a massage therapist, you are a small business, and just like any small business, massage therapists need to lock in branding.
Consider locking in a massage therapy business name, updating your branding, or even launching a tagline. Sometimes your business name says it all. If your name doesn’t make what you do abundantly clear, you need a tagline.
A tagline is just a few words that explain what you do. The candy Mentos has the tagline “the fresh maker”. It’s not just candy. It’s a breath freshener.
The tagline for your massage business might say something like “sports injury specialist” or “relaxation sanctuary”. Put your tagline on your massage business cards, website, and anywhere your business name and massage logo appear.
4. Never Underestimate the Power of a Massage Therapy Blog!
Starting a blog can attract more people to your website. Writing health articles is a simple way to promote massage as part of a wellness regimen. It’s also a good way to gain people’s trust.
Establish yourself as an expert in your niche or specialty by sharing your knowledge. Publishing articles can help position your website as a resource for those seeking advice or information.
Looking for inspiration? Check out some of our top massage therapy blogs we recommend you follow in 2023!
5. Get Out, and Get On a Podcast
If you’re better at speaking than writing, you can create a podcast, or get featured on one! Choose a specific target audience. If you work with athletes, talk about sports performance, training or injuries. If you work with clients suffering from depression or anxiety, share guided meditations and information about self-care. Reach out to local experts and invite them to chat with you on the show.
Your first listeners will likely be people you know. Tell your clients, friends and family about your podcast. Share it on your website, in your office and on social media. It’ll take time to build an audience, but a podcast can be a good way to create a name for yourself.
6. Learn into Social Media
Posting on social media connects you to a lot of people. Choose one or two platforms to post on regularly. Post at least 3-5 times a week. Check out these massage marketing tools for creating eye-catching posts and advanced scheduling.
Don’t make every post promotional. It’s fine to occasionally promote your services. Just keep in mind, people aren’t on social media to be sold to. Share posts that are conversational, fun, intriguing and/or helpful. Share tips and advice. Post about trends in the industry, events in your neighborhood and what’s going on in your clinic.
7. Don't Be Afraid To Try Print Media
Reaching people on the world wide web is great, but most of your clients live in your neighborhood! Use this to your advantage by creating massage flyers and hanging them around town to get the attention of people who live and work nearby.
We hope that 2023 is a great year for your business, and remember if you need any help, ClinicSense offers marketing tools to help you reach out to your clients, allow them to book massages online (even on your social media platforms), and helps you run a paper-free business, so you can spend more time connecting with your clients! Happy 2023!