Practice Management Tips

5 Promotional Items To Help You Stand Out

updated on

June 12, 2023

Cardinal business rule #1: always have business cards on hand. You never know when you'll run into a potential long-term customer. But, sometimes it can be fun to think about unique alternatives or promotional items that will help your business stand out. Think beyond the business card, and people will talk about you!


We've put together a few ideas for you to consider:


Stress Balls
Handheld stress relievers, or stress balls, are available in hundreds of designs, and can be custom printed with your business name and contact information. This promo item stands out to us because of the direct relation to massage therapy - stress relief!


Magnetic Business Cards
Business cards often end up in a junk drawer, the bottom of a purse, or in the garbage. Magnets, on the other hand, almost always end up on the refrigerator door - a place your clients visit daily - and serve as a constant reminder that your therapeutic touch is a click or phone call away.


Business Cards for Bookworms
Like magnets, bookmarks can serve as a daily reminder to your clients that you are open for business. Each time your client opens their book, there's your business name and contact info. And you can get creative with the other side - like a nice photo, an inspiring quote, or interesting facts about massage.


Make Your Point With Pens
Pens are a popular promotion item. You really have the choice of hundreds of styles of pens to print on. Find a good quality pen, and your client will hold onto it!


Get Creative!
The great thing about promo items is that you can get really creative. Often the more out there the promo item, the more likely you are to be remembered. You want to place your company's information on items that won't be tossed aside. Finding items related to massage is also a big bonus. Here's a few ideas:

  • Water Bottles
  • Handheld Massagers
  • Hot/Cold Packs
  • Coffee Mugs

Thinking outside of the box is certainly encouraged. Just remember to keep your unique business card marketing tasteful and professional, yet fun!

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