There’s no denying it. Email marketing is still one of the most effective forms of online marketing for small businesses. 64% of small businesses use email to stay connected to their customers, according to campaign monitor. There’s no exception for massage therapists. Implementing a massage email marketing plan is an extremely effective way to boost client retention and frequency of visits per customer.

Massage therapy is becoming widely accepted as a way to maintain overall health and recover from injury. In fact, 63% of clients received massage for wellness purposes in 2020, according to a recent survey.  30% of those people reported that massage therapy was part of a treatment plan prescribed by their doctor. As a massage therapist, it’s your job to design a treatment strategy that gets the results clients are looking for. Let’s take a look at how to do that, as well as a few examples of massage therapy treatment plans that work for certain types of clients.

Starting a business can be an exciting and rewarding venture. That’s why a lot of massage therapists choose to go into business for themselves. You might think all you need is a place to work and your massage therapy equipment, and in some respects, that’s true. However, if you want your business to reach its full potential, you need a massage therapy business plan.

If you’re wondering what design you should use for your massage therapy website, you’re in the right place. Your website is your online storefront. If you think about it, browsing the web is like  window shopping. The design of your website needs to invite your potential clients in. Your website is a way to promote your massage therapy business, and it’s also a sneak peak of the experience you offer. 

You have the touch, and your clients love you. That’s sure to get you some word of mouth advertising. However, that alone may not be enough to grow your business to the size you want it to be. If you want to reach a broader audience, you need a plan. Read on to learn how to create a marketing plan and budget for massage therapists.

So you’ve started a massage business. You’re good at what you do. You offer a great service that people need, but you need more clients coming in. The key to success is learning how to promote your massage therapy business. In this article, you’ll learn how to get the word out in your neighborhood and online.

The best massage marketing strategies are the strategies you can execute on a consistent basis. Your marketing success depends on your ability to commit to a plan for an extended period of time. The good news is, you don’t need to complete a long list of marketing tasks. You just need a few strategies that you like and can stick with for the long haul. It can take a while to gain momentum, but once you have it, you’re unstoppable.

From back pain to high blood pressure, osteoarthritis and headaches, more and more healthcare professionals recognize the therapeutic benefits of massage to treat a range of conditions. As research continues to point to positive outcomes, at least 65 percent of doctors say they recommend massage therapy as part of a patient’s treatment plan.  

That means the demand for massage therapists continues to climb. According to the U.S. Bureau of Labor Statistics, the job outlook for massage therapists is expected to grow 21 percent by 2029 — a rate it considers “much faster than average.”

But starting a career in massage therapy isn’t just promising. The field opens up opportunities to work as your own boss, enjoying flexibility over your working environment, schedule and more. In fact, the American Massage Therapy Association (AMTA) says that a vast majority of massage therapists — at least 72 percent — launched their own practice. 

Your massage therapy marketing strategy is your key to getting clients in the door. Without the proper strategies in place, it can be difficult to attract new clients. In this blog, we’ll cover five of the most effective ways to build your massage business. These include:

1. Creating a website
2. Listing your business in online local business directories
3. Listing on review sites
4. Using social media
5. Partnering with local business

Your future clients are looking for you online, right now. According to this 2021 survey, 85% of massage clients find massage therapists through their website. In this article, you’ll learn how to design a massage therapy website that attracts more clients to your business.

Things you need before you start your massage therapy website design

There are a few things you need before you can start designing your massage website. 

• Domain name
• Web Hosting
• Website builder