Posted on January 7, 2021
Do you record SOAP Notes for each of your clients’ treatment sessions? SOAP Notes are a way for massage therapists and other healthcare providers to map where a client has been and where they are going. The unique SOAP format (Subjective, Objective, Assessment, and Plan) of these reports helps you keep track of your client’s condition and progress through each treatment session.
SOAP Notes can be time-consuming to complete. But don’t underestimate the importance of this record-keeping method. Well-written, detailed SOAP Notes enable you and your staff to quickly memorialize and communicate essential information about a person’s current health status and their ongoing treatment plan.
When recorded properly and consistently, these notes can become your guide to providing each of your clients with personalized, effective treatment. SOAP Notes can also be used to support medical billing or legal claims by providing evidence of the services you have provided to a client. Plus, because the SOAP format is recognized across medical disciplines, SOAP Notes are an important tool for communicating with other members of your client’s healthcare team.
Posted on December 17, 2020
If you’ve been avoiding updating your massage therapy website or incorporating technological solutions into your workflow, then you may be losing clients to brands like Massage Envy. Massage Envy leverages its online presence to promote its local franchises. Plus, it uses online technology to streamline client processes such as booking an appointment or recording SOAP notes.
Massage Envy’s use of technology enables it to provide its clients with services that are consistent and affordable. But you can use that same technology to give clients something better.
Beat Massage Envy by using technology to reduce the time you spend on marketing activities and paperwork, then spend that time creating an extraordinary client experience instead.
How can you upgrade your tech to take on Massage Envy? Start with these tips for upgrading your online presence.
Build client confidence with a professional-looking, up-to-date and informative website
Your potential massage therapy clients aren’t waiting for you to reach out to them, they are going online to find you. In 2019, 70% of consumers searched for a local business online at least once a month. The majority of healthcare consumers now start their search for a provider online, as well.
Posted on December 10, 2020
As more people recognize the benefits of massage therapy for the treatment of physical conditions and overall wellness, its popularity grows. But as more people give massage therapy a try, what can you do to keep them coming back to your massage therapy business instead of trying out your competitors?
Earn your massage therapy clients’ loyalty by exceeding their expectations at every touchpoint.
Today’s massage therapy clients are healthcare consumers. They expect to have the same high-quality, customer-centric experience when receiving a massage as they do when shopping at their favorite store or dining at their favorite restaurant. You can become a customer favorite by being better than the competition at delivering an experience that is professional, personalized, and prioritizes your clients’ needs.
Earn customers’ loyalty with a next-level customer service
Treating your clients with professionalism and skill is the foundation of your business success. So, to take their experience over the top, you just need to up your customer service. According to a 2020 report examining customer experience trends in healthcare, customer service ranks second only to...
Posted on December 3, 2020
Do the profit margins for your massage therapy business accurately reflect your investment of time and effort? You need to make the most of every resource if you want to reap the full reward for your work. This means using your treatment rooms as much as possible and not wasting your or your providers’ available hours.
In other words, to maximize profits you should maximize your appointment utilization, making sure that you have a client booked for every available appointment slot.
Your fill rates tell the story of how well you are using your resources
At first glance, achieving maximum appointment utilization may appear to be something you can manage with effective marketing. If you combine the right service, price and promotions, clients will book appointments and you’ll be kept busy. However, making an appointment is not the same as keeping an appointment. This is why watching your fill rates is just as important.
Posted on November 26, 2020
Do all of your massage therapy clients show up for the scheduled appointments or do some of them leave you hanging? Don’t let no-shows turn your fully filled schedule into a series of missed opportunities. Use appointment reminders to prevent no-shows and keep your schedule full.
A well-executed reminder program will help your clients remember to keep their appointments and gives you time to book someone else if they choose to cancel.
By reducing or eliminating no-shows at your massage therapy business, you’ll..
- Increase your revenue
- Improve your appointment utilization
- Maximize your and your staff’s productivity
- Keep your clients’ treatment plans on track
Take back control of your schedule and reduce no-shows with a dedicated, easy-to-use reminder program ClinicSense’s automated email and text reminders. Skip the no-shows and watch your business grow.
Use the following tips to manage your appointment reminders and take better care of your clients and...
Posted on November 19, 2020
If a Massage Envy franchise has moved into your neighborhood, you might be feeling some competitive pressure. After all, Massage Envy franchisees have the guidance of a national brand to help them attract new massage therapy customers. But don’t be intimidated. Most of the strategies that Massage Envy uses aren’t top secret. You can learn these strategies and use them for your business too.
For example, most franchisors like Massage Envy have specific standards for the appearance and maintenance of each franchised location. That’s because they know that customers like to know what to expect before they arrive at a business. They also know that how a business looks influences people’s overall impression of its quality.
Imagine if you were choosing between two restaurants that both served similar food. Outside the entrance to one of the restaurants, you notice an empty drink cup and a food wrapper discarded on the ground. The windows of the restaurant are covered with posters advertising various specials so you can’t see inside. The other restaurant’s entryway is tidy and looking through its windows, you can see that the interior is neat as well.
Which restaurant would you choose?
Posted on November 12, 2020
Are you trying to grow your massage therapy business? If so, don’t overlook the incredible power of customer experience to increase your revenue. Building a base of loyal customers is a cost-effective and professionally rewarding way to maximize your time and your business’s profitability.
Loyal clients book more appointments, are more likely to recommend you to their family and friends, and will often post positive online reviews about you. Plus, when you have a steady base of loyal clients, you can spend less time seeking and onboarding new clients and more time doing what you do best--helping people feel better.
Building loyalty requires delivering an extraordinary experience for your customers at every step in their journey. It begins before the first visit.
Delivering a positive customer experience before your client’s first visit
Today’s consumers want both convenience and a personal connection. Before their first visit, your clients are already judging their experience based on how much effort it costs them to see you and how interacting with you and your business...
Posted on November 5, 2020
Are you frustrated by no-shows at your massage therapy business? When clients fail to show up for an appointment or cancel at the last minute, your business loses time and money. No-shows also disrupt your day and can interfere with your client’s treatment progress. What can you do to prevent no-shows? One of the easiest and most affordable methods to prevent no-shows is to use appointment reminders. We’ll explore your options below...
Using appointment reminders to reduce no-shows for your massage therapy business
While there are many reasons for no-shows, forgetfullness is one of the leading causes. Multiple studies have found that, particularly when people book appointments several days or even weeks in advance, they simply forget about them. You can reduce no-shows at your massage therapy clinic by sending your clients well-timed appointment reminders.
When you send an appointment reminder it also gives your clients an opportunity to reschedule an appointment if their plans have changed. This helps you better manage your time and prevent revenue loss. The sooner you have notice of a potential cancelation, the sooner you can...
Posted on October 29, 2020
Operating a massage therapy business is fulfilling and challenging. Your work helps your clients improve their physical health and overall well-being. But, your business’s growth may be limited by the time you have available to serve clients. One way to increase your revenue is to implement scheduling strategies that enable you to serve each client efficiently without sacrificing customer experience. So, what are some scheduling best practices that you can use to boost your massage therapy business’s profitability?
We share our favorites in this article. But first, here’s a look at how improving the way you handle scheduling can improve your business.
How improving your scheduling process increases revenue and elevates client experiences
When you reduce the amount of time you spend returning calls and fielding questions about appointments, you increase the time available for revenue-generating activities. If you spend just 30 minutes less each day on admin tasks like scheduling, reminders, and returning phone calls, you’ll gain 10 hours every month. That opens up the potential to book (and bill) 10 additional 1-hour treatment sessions.